#32: Digital-first In SMB With Leigh Hocker Radtke, Visa

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In this episode of Brand the Change we are talking about the importance of automation in in growing the brand of a small and middle-market business As Generation Z becomes a larger part of the consumer base the digital first experience has never been more in demand Leigh Hocker Radtke Head of North America Product for Visa Commercial Solutions shares some of the latest automation solution approaches for entrepreneurs small and middle market companies that are supporting growth reducing costs and elevating brands Leigh Radtke leads the North America Product organization for Visa Commercial Solutions leading a team of product experts who focus on bringing innovative payment products and solutions to life for Visa s bank clients and technology partners to enable small medium and large businesses to grow and thrive Resources The Innovation Economy Website https www innovationeconomy show Sign up for The Agile Brand newsletter here https agilebrandguide com Get the latest news and updates on LinkedIn here https www linkedin com showcase innovationeconomy Listen to our other podcast The Agile Brand with Greg Kihlstr m https www theagilebrand show The Innovation Economy podcast is brought to you by Arlington Economic Development https www arlingtoneconomicdevelopment com The Innovation Economy is produced by Missing Link a Latina-owned strategy-driven creatively fueled production co-op From ideation to creation they craft human connections through intelligent engaging and informative content https www missinglink company Click here to visit this podcast episode