#601: Improving The Customer Experience In A Feedback Recession With Isabelle Zdatny, Qualtrics

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What if your customers are staying silent after a bad experience – or even a good one for that matter If you re waiting for feedback to drive improvement the silence might already be costing you more than you think Today we re exploring the future of customer feedback with Isabelle Zdatny Head of Thought Leadership at the XM Institute at Qualtrics We ll dive into the findings from Qualtrics 2025 Consumer Trends Report the challenges of the feedback recession and the role technology could play in shaping the future of customer insights As Head of Thought Leadership with Qualtrics XM Institute Isabelle helps Experience Management XM professionals make sense of the complex evolving XM landscape so they can do their jobs with more confidence and success She produces industry-leading content on XM trends and best practices develops and delivers training advises organizations on the design and execution of their CX and EX programs and speaks on key XM topics and trends RESOURCES Qualtrics https www qualtrics com Qualtrics 2025 Global Consumer Trends Report https www qualtrics com ebooks-guides customer-experience-trends XM Institute https www xminstitute com Wix Studio is the ultimate web platform for creative fast-paced teams at agencies and enterprises with smart design tools flexible dev capabilities full-stack business solutions multi-site management advanced AI and fully managed infrastructure https www wix com studio Connect with Greg on LinkedIn https www linkedin com in gregkihlstrom Don t miss a thing get the latest episodes sign up for our newsletter and more https www theagilebrand show Check out The Agile Brand Guide website with articles insights and Martechipedia the wiki for marketing technology https www agilebrandguide com The Agile Brand podcast is brought to you by TEKsystems Learn more here https www teksystems com versionnextnow The Agile Brand is produced by Missing Link a Latina-owned strategy-driven creatively fueled production co-op From ideation to creation they craft human connections through intelligent engaging and informative content https www missinglink company