#608: Why The C-Suite Needs To Pay More Attention To Social Media, With Dr. Antonis Papatsaras, HootSuite

Play This Episode

0 Votes

Are outdated views on social media holding your brand back With over 5 billion active users neglecting social channels might be costing you more than you think in revenue reputation and even stock price stability Today we re exploring the C-suite s perspective on social media with Dr Antonis Papatsaras CTO of Hootsuite which has been a leader in social media management since 2008 We ll discuss the misconceptions surrounding social platforms the untapped potential for ROI and the consequences of neglecting social media in today s digital landscape Dr Antonis Papatsaras CTO Hootsuite Dr Antonis Papatsaras joined Hootsuite as Chief Technology Officer in November 2022 bringing over 25 years of expertise in Computer Science and Software Engineering As a veteran in the technology space his strategic vision and leadership has significantly elevated Hootsuite s product organization both driving efficiencies internally and building a scalable product that enhances our user experience More recently he was a driving force in our acquisition of Talkwalker the leading AI-powered social listening solution sparking a transformative shift from social media management the category Hootsuite pioneered to social media performance Through this innovative move he has piloted the world s first social media performance engine where customers can convert insights into actionable business impact and revenue Throughout his career Antonis has consistently driven customer value with cutting edge products and scalable cloud-based architectures Prior to joining Hootsuite Antonis served as Chief Technology Officer and lead for the Contract Lifecycle Management CLM product suite at DocuSign He has also driven innovation by building strong diverse and distributed teams in both small and large organizations including SpringCM Hewlett Packard Autonomy Interwoven and DiscoveryMining RESOURCES HootSuite website https www hootsuite com Wix Studio is the ultimate web platform for creative fast-paced teams at agencies and enterprises with smart design tools flexible dev capabilities full-stack business solutions multi-site management advanced AI and fully managed infrastructure https www wix com studio Don t miss Medallia Experience 2025 March 24-26 in Las Vegas Registration is now available https cvent me AmO1k0 Use code MEDEXP25 for 200 off registration Register now for HumanX 2025 This AI-focused event which brings some of the most forward-thinking minds in technology together Register now with the code HX25p tab for 250 off the regular price Connect with Greg on LinkedIn https www linkedin com in gregkihlstrom Don t miss a thing get the latest episodes sign up for our newsletter and more https www theagilebrand show Check out The Agile Brand Guide website with articles insights and Martechipedia the wiki for marketing technology https www agilebrandguide com The Agile Brand podcast is brought to you by TEKsystems Learn more here https www teksystems com versionnextnow The Agile Brand is produced by Missing Link a Latina-owned strategy-driven creatively fueled production co-op From ideation to creation they craft human connections through intelligent engaging and informative content https www missinglink company
Please follow and like us:
error
fb-share-icon
Tweet
fb-share-icon

Listen to our podcast on podcasting success!!!