Podcast Episode 152 of the Make Each Click Count Podcast features Matt and Ben Dandurand from Media Contour Media Contour is a conversion optimization company so confident about their service that they offer a 5X times guarantee on your investment or you don t pay In this episode Matt and Ben share why the lack of testing is a common mistake that might be negatively affecting conversion They talk about when to start testing and the importance of analytics and how to properly use it Andy Matt and Ben discuss calculating ROI through split testing software that will run for a 12-month period Discover the important questions to ask an agency if you are looking for conversion rate optimization Episode Action Items To find more information about Matt and Ben go to www mediacontour comABOUT THE HOST Andy Splichal is the World s Foremost Expert on Ecommerce Growth Strategies He is the acclaimed author of the Make Each Click Count Book Series the Founder amp Managing Partner of True Online Presence and the Founder of Make Each Click Count University Andy was named to The Best of Los Angeles Award s Most Fascinating 100 List in both 2020 and 2021 New episodes of the Make Each Click Count Podcast are released each Friday and can be found on Apple Podcast iHeart Radio iTunes Spotify Stitcher Amazon Music Google Podcasts and www makeeachclickcount com Click here to visit this podcast episode
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