? Meet Melissa Minchala, a certified digital strategist and a guiding light for service-based entrepreneurs in the digital marketing universe! With over 25 years of entrepreneurial experience, including a thriving Managed IT Services company for 17 years, Melissa brings a wealth of expertise to help your business reach every goal you set. Melissa's mission is to equip you with high-converting techniques that transcend platforms and tactics. Her friendly and supportive coaching approach ensures you navigate the ever-evolving digital landscape with confidence. Whether you're just starting or seeking to expand your reach, Melissa is dedicated to your growth and success. ?

Melissa is the host of Divergent Women, a podcast that celebrates the stories and experiences of first-generation women entrepreneurs who dared to break the mold and start their own businesses, despite the odds stacked against them. Each week, we interview women from diverse backgrounds who share their unique journeys to entrepreneurship, the challenges they faced along the way, and the lessons they learned that can inspire and empower others.

Building a Resilient Mindset: The importance of cultivating a resilient mindset to handle setbacks, failures, and uncertainties on the entrepreneurial journey. Marketing Foundations for Service-Based Entrepreneurs: Actionable tips and strategies to establish a strong marketing foundation that stands the test of time. Mastering Key Marketing Strategies: Various marketing strategies such as content marketing, social media marketing, email marketing, etc., to help entrepreneurs effectively reach their target audience. Thriving in the Digital Marketing Universe: Explore the dynamic world of digital marketing, discussing trends, best practices, and tactics to stay ahead in the online realm. Unconventional Approaches to Entrepreneurship: Inspiring stories of women who took unconventional paths to achieve success, challenging traditional norms. *Reach out to Melissa Minchala for empowering coaching and transformative insights at melissa@melissaminchala.com*