Amplifying Your Business with Pay-Per-Click Advertising (with Michelle Kop)

Michelle Kop is a marketing consultant and award-winning pay-per-click marketing strategist. She has over 8 years of professional paid advertising experience in Google and Microsoft Ads, with a specialization in lead generation for B2B and B2C companies. After working in corporate marketing with Fortune Global 500 Brands like Toyota and BP, Michelle founded Level 28 Media, a lead generation micro-agency for small to medium businesses.

In this episode Michelle shares her insights on how advertising can amplify a business's potential, regardless of whether it's the right or wrong thing. She dives into the challenges of working with both large corporations and small businesses, highlighting the contrasting dynamics and opportunities they present. Michelle also provides valuable advice on the importance of tracking and optimizing lead generation, as well as the decision-making process in choosing between SEO and pay-per-click advertising. 

Episode Breakdown:

00:00 - Navigating the Agency Landscape: Enlightened vs. Unenlightened Owners

Discover the intriguing divide between two types of agency owners - the enlightened and the unenlightened. Join us as pay-per-click specialist Michelle Kop sheds light on this fascinating dynamic. Uncover the secrets to success in the agency realm.

05:22 - Unveiling the True Power: Beyond Advertising, into Business Optimization

Uncover a revelation that could transform your business outlook. Dive into the realization that advertising alone won't mend your business woes. Learn why the key lies in meticulous optimization strategies. It's time to shift your focus for remarkable growth.

08:19 - Decoding the Metrics Maze: From Page Views to Lead Generation

Metrics can be tricky. Explore the pitfalls of tracking mere page views instead of leads. Navigate through the maze of misplaced code, overestimated close rates, and the unpredictable nature of internet traffic. Gain insights into cracking the code of accurate measurement.

10:40 - Uniting for Success: Joint Accountability in Pay-Per-Click Advertising

Unlock the collaborative world of pay-per-click advertising. Delve into the concept of joint accountability and the challenges that come with it. Discover why relinquishing complete control might just be the key to soaring success in the ever-evolving digital landscape.

13:54 - Beyond Clicks: The Harsh Truth About Tracking PPC Campaigns

Buckle up for a reality check. Tracking your PPC campaigns doesn't automatically translate to a flood of new business. Learn the nuanced factors that can make or break your campaigns. It's time to reshape your strategies for genuine results.

18:47 - David vs. Goliath: Why Small Businesses Triumph

In a world where giants reign, explore the unexpected power of small businesses. Gain insights into the surprising advantages they hold over large organizations. But beware, adaptation is the secret sauce to staying ahead in this ever-changing game.

23:12 - Google's Evolution and Your Budget: Navigating the Complexities

Journey through Google's evolution and its impact on businesses like yours. Unearth the challenges and triumphs of integrating various elements. Delve into the intriguing dynamics between budgets and Google's powerful platforms. Plus, discover how AI is reshaping the landscape.

25:50 - The Pay-Per-Click Enigma: A Marketer's Unyielding Pursuit of Results

Step into the shoes of a pay-per-click marketer. Unravel the mysteries behind their unwavering pursuit of results. Peek into their strategies, challenges, and triumphs. It's a journey that will reshape your perception of digital marketing.

28:59 - Local vs. National: The Pay-Per-Click Dilemma Demystified

Confused about local versus national pay-per-click strategies? Dive into the heart of this dilemma and gain clarity like never before. Unlock the tactics that work for each and decipher the fine balance between the two. Your PPC strategy is about to level up.

Links Mentioned:

level28media.com