Balancing Business Growth and Integrity (with Zhe Scott)
- E212
- 35:15
- February 19th 2024
Let's face it, marketing isn't just about coming up with snazzy slogans or eye-catching ads. It's about knowing your customer's journey from A to Z. As simple as the twist dance once was on the dance floor, understanding this path can be tricky.
But it's this knowledge that keeps customers coming back, rather than a one-and-done deal. It’s common sense seasoned with strategy, the type you’d nod to in a marketing version of "That’s What I Like About You."
In an engaging conversation packed with practical insights, Zhe Scott dives into the heart of marketing with the precision of a seasoned pro, stressing the importance of aligning with the buyer's journey.
She champions the use of AI as a powerful tool but warns against over-relying on it — a call for thoughtfulness in an age where tech seems to promise shortcuts for everything.
Zhe's take on marketing is straightforward: it should drive sales, not just buzz. Rather than ensnaring customers in marketing gimmicks, her approach is to build lasting relationships through consistent, trustworthy messaging. It's about getting the basics right, like a well-crafted cocktail that doesn't rely on extravagant garnishes to be memorable.
Zhe is an MIT Alum, an accomplished entrepreneur, and a driving force behind The SEO Queen. Her digital marketing expertise has generated over $250 million in revenue for clients. She is also winner of the MIT Albert G Hill Prize.
Links Mentioned:
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."