Building Better Websites for Small Business (with Lindy Nowak)
- E200
- 32:16
- October 2nd 2023
Lindy Nowak spent over a decade as a creative director in New York City across multiple industries and brands including L’Oréal, Carol’s Daughter, Entertainment Weekly Magazine, and Women’s Health Magazine.
Today she is the founder of Up in a Day™: a new-to-market website service that specifically focuses on helping small business owners, entrepreneurs, and independent operators get their website up quickly, on budget, and with little to no effort on their part.
Episode Breakdown:
00:00 Unlock the Secrets:
Delve into the world of common website problems and their ingenious solutions with our expert. Your website headaches end here!
06:01 Designing the Future:
Explore the art of strategic website design, tailored for the modern user experience. Elevate your online presence with design strategies that stand the test of time.
11:01 From Wall Street to Web Mastery:
Follow the remarkable journey from a corporate career in the heart of New York to becoming a trailblazer in publishing and digital marketing. Discover how "Up in a Day" empowers small businesses through cutting-edge website solutions.
19:51 Mastering Leadership:
Gain insights from experiences in team management and systems creation. Uncover the secrets to effective leadership that can transform your business.
22:56 Rise After the Fall:
Learn how to navigate the highs and lows of business as we discuss the rollercoaster ride of initial sales success, followed by a challenging slump. Discover why coaching became the key to our ultimate triumph.
26:41 The Web Traffic Blueprint:
Unveil the blueprint for attracting visitors to your website. We begin with the art of website design, progressing to consulting services and groundbreaking online presence offerings. Watch your web traffic soar!
28:29 Niche Power Unleashed:
Explore the incredible advantages of a laser-focused approach. Discover how narrowing your focus can supercharge your ability to cater to the unique needs of your target audience. This is where your marketing journey finds its precision.
Links Mentioned
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."