Building Community & Creating Meaningful Connections Through Email Marketing (with Paul Gowder)
- E194
- 34:35
- August 14th 2023
Paul Gowder is the owner and founder of PowWows.com which has been the leading online community celebrating Native American arts and culture for the past 25 years, which is one of the largest and most engaged online communities in the World. As a leader in the online space Paul has become a leading expert in website development, content creation, social media and email marketing.
He has also forged a successful path in the emerging mediums of blogging, live video streaming and podcasting. Having visited hundreds of Pows Wows around North America, Paul has been able to capture those events and publish them to millions of viewers on his website and YouTube channel. PowWows.com is the #1 resource for those in the Native American community who want to learn more about Pow Wows and their Native American heritage.
Having experienced the trials and tribulations of running a successful online community for the past 25 years, Paul helps other entrepreneurs navigate the successes and pitfalls of building an online business through his public speaking and consulting services.
Episode Breakdown:
00:02:27 - Uncover the Secrets to Successful Business: Discover how to align your passion with business success. We'll show you how to not only prioritize what your business offers but also empower others to implement it. And did you know our host has been to Disney a whopping 42 times? Find out what makes this magical place a constant source of inspiration.
00:05:20 - Unleash the Power of Your Online Presence: Dive into the fascinating world of website development where we explore unique and captivating themes such as Star Wars and Cherokee heritage. Learn how crafting a website can go beyond aesthetics and create a thriving community engagement that fosters a strong sense of belonging.
00:10:18 - From Forums to Content Sites: Uncover the secrets of successful transitions as we delve into the evolution from forum-based platforms to content-driven websites. Discover how utilizing email as a powerful community tool can revolutionize your engagement strategies and foster an even stronger connection with your audience.
00:14:37 - Harnessing the Power of Social Platforms: Unlock the full potential of social media platforms, particularly Facebook groups and emails, to cultivate an active and engaged community. Gain insights into effectively utilizing these tools to build a vibrant sense of belonging, foster meaningful engagement, and create a thriving community around your business.
00:19:07 - The Hidden Gem: Building Successful Client Relationships: Discover the untapped power of an email list and how it can serve as a gateway to nurturing strong and prosperous client relationships. Explore the strategies, tips, and tricks to effectively leverage your email list and unlock the full potential of your business.
00:23:23 - Mastering the Art of Effective Email Sequences: Explore the art of crafting impactful email sequences that leave a lasting impression on your audience. From onboarding/welcome sequences that captivate new subscribers to tailored sequences for different business segments, and even a thrilling Throwback Thursday email that drives traffic like never before, we've got you covered.
00:26:38 - Supercharge Your Website with Email Ads: Learn how to promote your website in an innovative and eye-catching way through email advertisements. Discover the power of strategically placed banners and compelling articles that not only capture your audience's attention but also drive traffic and generate meaningful conversions.
00:30:12 - Unlocking the Conversational Power of Email: Unleash the hidden potential of email as a powerful tool for building authentic conversations, fostering a sense of community, and achieving your business goals. Join us as we uncover the secrets to utilizing email as more than just a transactional medium, but a pathway to forging lasting connections with your audience.
Links Mentioned:
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."