Creating a Fun and Playful Approach to Marketing & Content Creation (with Sarah Varughese)

In our fast-paced, hyper-connected world, businesses need a strong and clear presence online to stay ahead of the competition. But achieving this can require an effective marketing and content creation strategy that connects with current and prospective clients while showcasing the best features of your brand.

The right content can make all the difference in attracting attention, building trust, and ultimately increasing sales.

In this episode, we delve deep into the core foundational steps that every business should take to create effective content for their social media channels, email newsletters and blog posts. Guest Sarah Varughese provides invaluable insights and tips on how to balance in-person and online presence, the importance of storytelling, and using fun and playfulness to make marketing less intimidating.

Self described as 'the world's nicest badass', Sarah has a wild imagination, but a calm demeanor. She is a published author and YouTube creator all in support of her work as a Visibility Coach and Strategist for small businesses.

Episode Breakdown:

[00:02:30] Giving marketing advice to BNI member about posting content based on common questions asked during meetings. Encouraged note-taking on questions asked by clients and assuming audience knows nothing.

[00:04:33] Generate content ideas from Google auto-generated questions, news, and personal experiences for continuous education in the industry.

[00:06:14] A marketing consultant offers a DIY model for starting businesses and a done for you model for more established businesses. They teach both online and in-person methods and help with video marketing.

[00:08:57] Individual with diverse skill set ranging from photography, graphic design, video, post-production, marketing, and teaching lends expertise to clients through "done for you work" and instructional video tutorials. Newsletter offers tips on improving video presentation.

[00:11:03] The text discusses the psychology behind using certain colors and ways of talking, and advises starting with a story when presenting to an audience. The speaker also uses light and fun content to make marketing feel approachable and less intimidating.

[00:15:01] Using a single note-taking app, like Google Keep, can help organize content creation and make repurposing easier. Checkboxes can be used to track completed tasks and old content can be reposted if necessary.

[00:17:45] Repost and reuse social media content because consumers don't remember things from the past, pick a few topics and repeat them often to improve brand recognition.

[00:20:01] Creating new videos helps you practice talking about your business, making it easier to convey information to strangers. Repurposing old videos should be done only when appropriate.

[00:22:28] After surviving a stroke and realizing she wasn't having fun in her business, the author began carrying around a small dinosaur named Martha. Martha became popular with her photography clients and served as inspiration for her marketing company, Trex Marketing Solutions. The company's unusual name and branding has helped attract clients who appreciate the author's quirkiness and humor. The author even wears a dinosaur head in some of her Instagram videos.

[00:26:46] Tips for overcoming nervousness and self-consciousness in video creation: Embrace that everyone sucks at the beginning, practice by recording yourself talking about your topics, use Post-it notes to prompt yourself, and record yourself for a week before posting. Over time, with practice, you will improve.

Links mentioned:

she-rex-marketing.com

YouTube: https://www.youtube.com/channel/UCPiN4g3e1h__q_Do2EPjC9A

Instagram: https://www.instagram.com/she_rex_marketing/