Cultivating Connections & Crafting Conversations (with Michael Roderick)
- E218
- 36:08
- April 15th 2024
Have you ever found yourself at a networking event awkwardly waiting for a break in the conversation to deliver that perfectly polished elevator pitch?
Or maybe you've had a one-on-one meeting where you only received polite nods and “interesting” as feedback?
On today's episode, we discuss the art of creating genuine connections and becoming a person others can't stop talking about – in a good way!
The fact is, most of us understand networking and referrals to be integral to business success, but not everyone recognizes that the right way to go about them can make a world of difference. The fine line between a forgettable interaction and one that leaves a memorable impression often comes down to the way we share our expertise and engage in conversations. That's what makes today's talk especially important; it's about transitioning from formulaic pitches to fostering conversations that organically generate interest and lead to referrals.
So how do you become truly referable without resorting to aggressive tactics that can turn people off?
This is where our guest, Michael Roderick, comes into the picture. Michael Roderick is the CEO of Small Pond Enterprises which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. He is also the host of the podcast Access to Anyone which shows how you can get to know anyone you want in business and in life using time-tested relationship-building principles. Michael's unique methodology comes from his own experience of going from being a High School English teacher to a Broadway Producer in under two years.
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David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."