Developing Genuine Relationships on LinkedIn (with Lorraine Duncan)
- E199
- 33:50
- September 25th 2023
Lorraine Duncan has over 30 years in business marketing and consulting experience. She runs her own digital marketing agency, Biz Gone Social, where she advises small businesses how to utilize social media in their marketing and guides them to online marketing solutions.
As well as she does the social media management for them. Lorraine is an author of the book "Shout It Out”, a social media marketing guide for business owners. Currently she teaches courses on Social Media and also speaks to groups. She also has her own online course 13 Minutes A Day on Linkedin.
Lorraine is known as the Linkedin Super Ninja and she knows full well on how to win on Linkedin and she will teach you how to use Linkedin for your business.
Episode Breakdown:
00:00 - Unleash Your LinkedIn Superpowers: Dive into the world of LinkedIn mastery as our guest, a LinkedIn super ninja, unveils top-notch audience positioning tips that will transform your outreach game. Learn how to stand out and thrive in the competitive digital landscape.
03:44 - Navigating the Keywording Maze: Embark on a journey where a seemingly unfortunate event turned into a goldmine of knowledge. Discover how a course on keywording led to unexpected LinkedIn incarceration, but ultimately paved the way for unparalleled B2B networking success.
09:27 - Cracking the Code to Client Magnetism: Witness the power of niche specialization as we uncover the secrets to effortlessly attracting clients. Unravel the mysteries of connecting with precision, building relationships, and fostering a client base that resonates with your expertise.
13:17 - Crafting Your LinkedIn Renaissance: Explore the art of profile transformation. Learn how a simple yet impactful "About Me" section revamp and the strategic addition of contact details can revitalize your LinkedIn presence, enhancing your reach and networking potential.
15:58 - The Science of Meaningful Connections: Unlock the criteria for building a network of value-driven connections on LinkedIn. Delve into the strategies that go beyond numbers, focusing on fostering relationships that truly matter and contribute to your professional journey.
18:59 - LinkedIn's Connection Ecosystem Unveiled: Peel back the layers of LinkedIn's networking dynamics. Gain insights into how the platform promotes proactive creators and underscores the significance of first-level connections, setting the stage for amplified engagement.
24:22 - Cracking the LinkedIn Success Code: Discover the cornerstone principles for LinkedIn triumph. Uncover the magic of consistency and strategic maneuvering. Learn to leverage content repurposing, creative problem-solving, and the art of meaningful connections. Dive into the creator mode and unlock the potential of newsletters to captivate your audience.
29:14 - The LinkedIn Blueprint: Synthesize the insights from this enriching episode. Forge a roadmap that emphasizes routine, content excellence, social validation, and targeted networking. Embrace the strategies that can reshape your LinkedIn narrative.
Links Mentioned:
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."