David Baer sits down with Robert Brill, the insightful founder of Brill Media, to discuss the key factors that make advertising truly effective. From the significance of client feedback to the evolution of media buying, this episode is packed with valuable insights for anyone looking to optimize their marketing efforts.
Robert Brill, a seasoned expert with over 20 years of experience in media buying and advertising, emphasizes the importance of testing creative elements to drive sales and understand customer preferences. He delves into the significance of varying advertising tactics to resonate with different consumer segments and discusses the evolution of measurable success through data analytics.
Moreover, Robert and David highlight the benefits of the "always on" approach in advertising, underscoring the necessity of continuous fine-tuning to create a stronger business and achieve a better product-market fit.
Are you looking to make the most of your advertising budget? Robert mentions a monthly creative testing framework designed to help you find the best-performing ads, enabling you to continuously optimize your efforts for the utmost impact. Whether you’re just starting with a modest budget or are ready to scale up to a significant investment, Brill Media caters to businesses and agencies of all sizes, specializing in media buying services for industries seeking leads or sales.
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More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."