Finding Your Voice and Building Your Personal Brand on LinkedIn (with Dimitri Vogel)
- E189
- 35:48
- July 10th 2023
On this episode of More Perfect Marketing, we dive into the world of LinkedIn and SaaS. Host David Baer and guest Dimitri Vogel discuss the keys to success in both of these areas.
They explore how to get a SaaS business started and the best tips and tricks for using LinkedIn for marketing. Dimitri shares how he founded Leadster Solutions, a lead generation agency that focuses on LinkedIn outreach, and how it evolved into ContentIn, a content marketing arm.
The conversation also covers ways to create content faster, how to prioritize your time and resources, and how to incorporate personal storytelling in your posts.
Episode Breakdown:
[00:02:34] Consultant turned salesperson transitions to digital marketing via door-to-door selling, focusing on LinkedIn outreach and content marketing. Started Leadster Solutions for personalized LinkedIn messaging and improved content strategy.
[00:07:23] Two guys created an app for content creation that started from a Google spreadsheet filled with various content creation formulas, openers, and calls to action. The app started as an MVP which they marketed on LinkedIn and other pages, and the feedback they received helped them define their first feature set. With a bit of funding from the German government, they developed the beta version that they made open for free to the public which garnered around 7,800 sign-ups.
[00:15:39] There are 107 ways to acquire new customers, but a grading system can help prioritize initiatives based on factors such as cost, excitement, success rate, and impact on goals. Prioritizing low-cost, quick initiatives can help with customer acquisition, such as listing an app on directories.
[00:19:58] The most pressing concerns for LinkedIn users are what to write about and how to write it, and this is addressed through an AI-powered content plan proposal and a note-taking feature in the app.
[00:29:08] Be personal and authentic in social media posts to increase reach. Share breakthroughs or struggles, but keep personal life private. Use story templates for easy success.
[00:32:11] Build business relationships through trust and shared connections.
Links Mentioned:
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
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David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."