From Book Marketing to Strategic Business Building (with Chase Neely)
- E206
- 34:37
- December 11th 2023
In this episode, we speak with Chase Neely, the Co-Founder and President of Leverage Brands. By trade and training, Chase is an intellectual property attorney who helps grammy award winning songwriters, producers, New York Times bestselling authors, and other creative professionals at the intersection between their business and their art. Leverage is the third company Chase founded.
He started his own law firm in 2012. Then, in 2016, Chase founded Kirkwood Business Management, Inc., a tax strategy and preparation firm for creative professionals, which he sold in 2019.
Episode Breakdown
00:00 From failed singer to successful lawyer and marketer.
04:40 Original ideas are rare, appreciate diverse background, influences marketing views.
06:31 Praises quote about finding successful tactics, emphasizes need for flexibility and experimentation in business, mentions experience with Facebook ads in early days.
12:38 A conversation about working with authors and creatives, starting new client relationships, and common mistakes.
14:52 Optimized systems and increased downloads by splitting episodes. Doubled downloads with this approach.
16:40 Start with gut feeling, then use data and feedback for future growth.
22:26 Transition from partner to digital agency. Focus on expanding services. Goal: comprehensive support for clients in specific niche.
26:12 Companies should provide for customers, help others, create products and provide perspectives to build trust and relationships.
27:22 Believe in what you sell and share it responsibly.
30:45 Schedule time to understand and improve your business to achieve results. Contact Chase and his team at https://leveragebrands.co/pod
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."