From Corporate to Small Business Marketing (with Emily Lenning)
- E179
- 33:14
- May 1st 2023
On this episode of More Perfect Marketing, David Baer talks to Emily Lenning, the founder of Blossom Marketing, a full-stack digital agency that serves various small businesses, including ecommerce clients, home service companies, architects, interior designers, and more.
The discussion starts with Emily's background and the challenges small business owners face with marketing. Emily stresses the importance of consistent branding and encourages business owners to trust marketing professionals to help them without breaking the bank. The speaker also discusses how they work with clients, starting with a lead call and a kickoff call to evaluate the strategy and goals.
They also share examples of successful campaigns for various industries, including retargeting campaigns for HVAC companies and email marketing for a coworking space. The speaker's approach is to focus on testing to determine what works best for each client's audience, regardless of the industry.
Emily Lenning in the CEO of Blossom Marketing, a full service digital marketing agency based in the Washington DC area.
Links mentioned:
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."