How To Build Client Trust Using First-Time Offers (with Craig Andrews)
- E203
- 36:08
- October 30th 2023
Craig Andrews is the Principal Ally and founder of marketing agency allies4me. Using a proven method that mimics the stages of courtship, allies4me helps companies find strangers and convert them into high-paying customers. A First-Time Offer is like a coffee date that accelerates high-ticket sales.
Episode Breakdown
00:00 - Unlocking Marketing Magic: Join us as we explore the power of relationships in marketing with special guest Craig Andrews from Texas.
04:03 - Journey Through Trust: Delve into a captivating story of lost trust, differing worldviews, and a surprising revelation, all set in a memorable resort tale involving a curious incident with cow's milk.
07:34 - Mastering Persuasion: Discover how personal experiences intersect with insights from "Thinking, Fast and Slow" as we explore impulsive reactions and how they shape interactions between prospective clients and your business offerings.
11:37 - Trust-Building in Offers: Dive into the intriguing concept of first-time offers and their profound impact on trust from both the business and client perspectives.
16:34 - Beyond Audits: Learn why the bonding hormone is the key to problem-solving, and how our unique approach, including co-working workshops and expert guidance, achieves remarkable results.
17:56 - The Endowment Effect: Uncover the psychological barriers that the endowment effect poses in closing deals and how to overcome them.
23:38 - Value of Deliverables: Gain insights from a revealing client call where the importance of multiple deliverables becomes clear, especially when faced with resistance.
26:08 - Streamlined Success: Explore our efficient 1-hour first-time offer assessment process, resulting in an impressive 80% closing rate, saving time and allowing us to set competitive prices.
29:36 - Seizing Opportunities: Reflect on missed opportunities and discover why understanding your clients is the key to long-term success.
32:02 - Expert Guidance: Don't miss our guide to avoiding common mistakes and the exciting 23-day course we're offering to our audience.
Links Mentioned:
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
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David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."