How Lawyers' Stories Shape Engaging and Relevant Content (with Jessica Aries)
- E198
- 34:45
- September 18th 2023
Jessica Aries is a lawyer turned digital marketer who helps law firms and professional services firms perfect their digital brands online.
In this episode, Jessica helps us take a dive deep into the world of legal marketing and explore the strategies and techniques that help attorneys build their brands, attract clients, and stand out in a competitive industry.
We'll be discussing the power of building personal brands on platforms like LinkedIn, the evolving landscape of legal marketing in the digital age, and the importance of crafting a strong marketing plan.
Episode Breakdown:
00:00 - Unveiling the Power of Legal Marketing
Journey into the world of legal marketing with a seasoned attorney as our guide. Discover how the legal landscape is transformed by strategic outreach and innovative tactics. Get ready to unravel the secrets that can skyrocket your legal practice's success.
06:20 - Evolving Legal Marketing Strategies for the Future
Dive deep into the changing tides of legal marketing strategies that are tailor-made for the next generation. Uncover the blueprints to stay ahead in a dynamic legal world where traditional methods are meeting futuristic approaches head-on.
07:45 - The Revolution: Legal Firms Embrace Strategic Marketing
Witness the groundbreaking shift as legal firms, big and small, embrace strategic marketing. Explore how personal injury lawyers took the lead in the digital frontier, sparking a wave of change that's redefining the industry post-COVID. Join us in deciphering the essence of building personal brands in the digital realm.
13:46 - Beyond the Logo: The Face of the Firm
Step into the shoes of the firm's poster child, understanding how their stories and achievements become the cornerstone of a firm's identity. Learn why it's not just about legal prowess, but also the power of representation in establishing credibility and trust.
16:25 - Unveiling Lawyers' Pivotal Experiences
Peel back the layers of legal professionals as they reveal pivotal moments that shaped their careers. Through candid conversations, discover how these experiences become the bedrock of their credibility, fostering genuine connections with clients and peers.
21:24 - LinkedIn: Your Legal Networking Goldmine
Explore the untapped potential of LinkedIn as a hub for building invaluable connections within the legal sphere. Uncover the art of verifying attorneys, expanding your network, and harnessing the potency of email collection for strategic outreach.
24:37 - The Human Touch in B2B Legal Marketing
In a world of automation, discover why personalization reigns supreme in B2B legal marketing. Decode the strategies that breathe life into client relationships, forging genuine human connections that resonate in a tech-driven era.
29:43 - Amplifying Legal Content with AI
Embark on a journey into the realm of AI-powered ideation and content resonance. Learn how cutting-edge technology can elevate your legal content, ensuring it speaks directly to your audience's needs and concerns.
31:41 - From Lawyer to Marketer: Elevating Legal Professionals
Join us as we unravel the inspiring journey of a lawyer turned marketer, dedicated to empowering legal professionals. Discover transformative insights that can help you navigate the marketing landscape with finesse and success.
Links mentioned:
More Perfect Marketing
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David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."