Leveraging Data to Drive Email Marketing Success (with Tobi Chapman)
- E202
- 31:09
- October 16th 2023
Tobi Chapman started his career in email copywriting, recognizing its importance in various aspects of business. After working in this field for a year, he decided to delve deeper into ecommerce and email marketing.
Tobi specialized in retention marketing for direct-to-consumer health and wellness brands. His main goal was to help these brands improve their profits and retention rates at the bottom of their sales funnel.
Episode Breakdown
00:00 Building relationships, nurturing audiences, increasing sales opportunities.
Discover the secret to creating lasting customer connections that not only nurture your audience but also open the door to countless sales opportunities. Learn how to turn engagement into profit.
06:20 Utilize in-person events, webinars, and QR codes to capture email addresses easily.
Unlock the power of email marketing with tried-and-true methods. From in-person events to webinars and the magic of QR codes, we'll show you how to effortlessly grow your email list and boost your reach.
10:02 Data-driven work, implications of collecting extensive data.
Dive deep into the world of data-driven marketing. Explore the immense potential of collecting extensive data and understand how it can revolutionize your marketing strategies. Plus, we'll touch on the ethical implications.
14:20 Email marketing: compliance, engagement, and incentives.
Master the art of email marketing. Ensure compliance, ignite engagement, and discover the art of crafting irresistible incentives that keep your subscribers eagerly awaiting your next email.
17:12 Cashback: Smarter way to drive consumer loyalty.
Revolutionize your loyalty programs with the smartest approach - cashback rewards. Discover how this game-changing tactic can drive unwavering consumer loyalty while boosting your bottom line.
20:19 Emails should provide value and build relationships.
Unlock the secret sauce to effective email campaigns. Your emails shouldn't be just messages; they should provide immense value and forge unbreakable relationships. Learn the art of crafting emails that matter.
24:42 Positioning products or services as solutions.
Discover how to position your products or services not as mere offerings but as real-life solutions to your customers' problems. Elevate your marketing strategy to meet your audience's needs head-on.
27:25 Sell benefits, not pain points or problems.
It's time to transform your approach to selling. Focus on showcasing the undeniable benefits of your offerings rather than dwelling on pain points or problems. Make your customers say "yes" with enthusiasm.
Links Mentioned
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."