Leveraging Pinterest for Everlasting Content (with Stephanie Riel)
- E190
- 38:28
- July 17th 2023
On this episode of More Perfect Marketing, we explore the use of Pinterest as an evergreen content strategy. Our guest, Stephanie Riel, a brand strategist, shares insights into marketing tips for using Pinterest to promote small businesses.
She emphasizes the importance of having a data-driven approach and consistency in marketing efforts. Through her Pin Better Method, Stephanie explains how service-based businesses can attract potential customers through Pinterest and why having a link for your business is crucial on the platform.
With evergreen content, Pinterest can be leveraged to drive traffic to blogs, podcasts, and app downloads. Stephanie also offers valuable advice on creating content that works well with the Pinterest algorithm and how to use analytics tools to measure performance. Join us as we learn from Stephanie's expertise and explore the untapped potential of Pinterest for businesses.
Episode Breakdown:
[00:02:46] Pinterest is a missed opportunity for small businesses which is why Stephanie developed the Pin Better method to scale Pinterest and drive website traffic. Stephanie thinks Pinterest is the long game for businesses of all kinds, including service-based businesses.
[00:08:58] Pinterest users plan for future needs, including business and market research. Any evergreen content with links can be leveraged on social media, including blogs, podcasts, and tech startups. Pinterest allows for a deeper connection with the brand and can generate leads for service-based businesses.
[00:14:01] Building a brand and reputation is important regardless of the size of a business; Pinterest can be useful for service-based small businesses by educating customers and reaching a wider audience. Even if the content is not applicable to someone currently, it could be helpful to them or someone they know, leading to potential future business.
[00:19:58] Using a link to a website can be an easy way to get started on Pinterest, and even someone without marketing experience can use an extension to easily post on the platform. Any link can work, but evergreen content is preferred, and visuals can be created using Canva.
[00:27:19] Growing up with digital marketing industry was important. Social media helped get validation and feedback from customers. Analytics tools such as Google and Pinterest help test and verify performance. Understanding the customer's problem is vital in creating valuable content and effective marketing strategies.
[00:31:38] Digital marketing requires consistent, targeted efforts on different platforms over time, with a focus on ROI and data analysis to determine what is driving traffic. It's not just about one thing, but many little actions that add up.
Links Mentioned:
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."