Relatable Storytelling & Emotional Connections Through Email (with Tom Ruwitch)
- E191
- 35:59
- July 24th 2023
[00:00:16] Step into the world of captivating marketing as Podcaster David Bear shares an extraordinary email he received. Discover how a business effortlessly promotes a TV show without any over-selling. Join guest Tom Ruwitch as he weaves a tale that will keep you hooked from start to finish.
[00:04:00] Unveil the secret to crafting an irresistible intro commercial that grabs your clients' attention. Learn the art of incorporating relevant storytelling into your marketing and content strategies. Get ready to captivate your audience right from the beginning.
[00:07:49] Journey into the realm of expert marketers and explore the power of mindset and confidence. Uncover the secrets to delivering email content in unique and impactful ways, leveraging the strength of storytelling and personal experiences. Prepare to leave a lasting impression with every message you send.
[00:12:52] Embark on a transformative coaching session with an executive coach who specializes in delegation, time management, and mindset. Discover the art of empathetic storytelling that resonates with your target market, helping them envision their own path to success. Dive into the 3e framework that paves the way for a remarkable journey of transformation.
[00:18:11] Unlock the key to connecting with your audience on an emotional level through the power of storytelling. Discover why a mere list of steps or processes isn't enough; instead, make your message tangible and relatable. Unleash the hidden potential of storytelling to subtly advertise your products or services, leaving a lasting impact.
[00:21:04] Expand your horizons beyond writing skills and learn the art of effective self-presentation in any situation. Explore the importance of connecting with your audience and understanding their struggles before introducing frameworks and systems. Discover the secret to capturing hearts and minds with your message.
[00:24:30] Dive into the art of writing as you unravel the mystery behind assembling building blocks and structures using proven systems, repetition, and habit formation. Witness how the magic of copywriting lies in the art of skillful assembly. Transform your writing process from frustrating to fun as you master the art of gathering building blocks.
[00:29:52] Uncover the hidden gems of storytelling as you explore how seemingly random events and anecdotes can shape meaningful lessons for your business. Experience the power of Matt Fury's Thai restaurant exercise and Eugene Schwartz's approach to connecting the dots. Learn to derive profound meaning by doing the work in advance and gathering the right building blocks.
[00:33:01] Take a journey to Tom Ruwitch's website, storypowermarketing.com, where a treasure trove of free resources awaits. Discover an enriching training video and valuable downloads that will empower your marketing journey. Build a lasting relationship by signing up for his email list or connecting with him on LinkedIn, setting the stage for an extraordinary partnership.
Links Mentioned:
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."