Tapping into Conscious Consumerism in Hemp Marketing (with Tyler Hoff)
- E207
- 36:34
- December 21st 2023
In this episode, we're joined by the accomplished Tyler Hoff, a marketing expert specializing in the hemp industry. Tyler shares his expertise on using press releases and media outreach to build authority, especially within the unique challenges of marketing hemp and CBD products. He delves into tailored marketing approaches and the importance of social proof and engaging social media content creation. Join us as we uncover Hoff's innovative strategies, including the "My Change Machine" tool, and learn about his mission to influence conscious living through hemp.
In this episode, Tyler delves into the world of hemp marketing and the challenges and opportunities that come with it. Here are 3 key takeaways from the conversation:
1. Press releases and media outreach can serve as powerful tools for building authority and obtaining free marketing.
2. Tailoring marketing approaches based on each client's preferences and the audience they want to attract is crucial for success.
3. Despite limitations in advertising hemp-related products on online platforms, organic methods like SEO, word-of-mouth, and social media content creation can be highly effective strategies.
Tune in to gain insights into the evolving perceptions of the hemp industry and the innovative marketing strategies being employed to promote sustainability-focused businesses. Don't miss this enlightening discussion on how marketing can create positive change in the world. Subscribe to More Perfect Marketing for more thought-provoking content!
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David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."