The Cool Kids Master Numbers To Scale Their Campaigns (with Zachary J. Radford)
- E201
- 33:59
- October 9th 2023
Zachary J. Radford is the founder of Direct Response Secrets, He helps self funded entrepreneurs get to 7 figures without wasting money on ineffective ads or relying solely on their current skills by leveraging direct response to make running a business simple, predictable, and fun!
With two decades of experience in the trenches, he has personally seen behind over $100 million in ads.
When he not sharing his expertise with students on the pod or writing for the #1 Direct Response Newsletter, “Direct Response Secrets,” you can find him enjoying quality time with his family down by the beach in Prince Edward Island, Canada.
Episode Breakdown
02:50 Advertising: Spend more, make more, drive Lambo.
Rev up your business engine! Discover how strategic advertising can turbocharge your profits, making your entrepreneurial dreams closer to reality than ever before.
05:22 Numbers are crucial in running a business.
Uncover the secret language of success – numbers! We'll show you why mastering the art of data-driven decision-making is the key to steering your business toward greatness.
08:52 Key product indicator and realistic goals for marketing.
Unlock the vault to marketing success with us! Learn how to pinpoint those pivotal product indicators and set goals that bridge the gap between ambition and achievable growth.
12:11 The right person, offer, and timing. Conversion.
Conversion magic demystified! Join us as we reveal the power of finding the perfect audience, crafting irresistible offers, and delivering them at precisely the right moment to supercharge your sales.
17:26 Lifetime value more profitable; educate, achieve goals.
The path to long-term success unveiled! Discover how nurturing customer relationships and educating them can skyrocket your lifetime value and help you conquer your business goals.
20:46 Chiropractor helps achieve oil body transformation.
Intrigued? So were we! Tune in to explore an unexpected connection between chiropractic care and achieving the body transformation you've always dreamed of.
23:44 Simplify messaging for clear understanding and impact.
Clarity is king! Uncover the art of simplifying your messaging to captivate your audience's attention and drive your message home with unforgettable impact.
27:17 Continuous evolution of messaging and branding is essential.
Stay ahead of the curve! Dive into the critical importance of evolving your messaging and branding strategies to remain relevant and irresistible in an ever-changing market.
30:47 Starting course, audio book, challenge. Business owners need this.
Calling all business owners! Don't miss out on our exclusive offerings, from courses to audio books and exciting challenges. Elevate your entrepreneurial journey with us!
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."