The Human Element in AI-Driven Advertising (with Samantha Bedford)
- E195
- 30:32
- August 21st 2023
Samantha Bedford is an award-winning digital expert with over 25 years of experience in media planning, search engine marketing, and social media. She is the founder of Pico Digital Marketing, an acclaimed agency known for its innovative strategies. Samantha has held senior roles across the US, South Africa, and the United Kingdom, and has received numerous accolades for her contributions to the field. With a strong focus on customer experience and a drive for constant improvement, Samantha combines real-time data and specialist insights to drive business growth.
Episode Breakdown
00:02:48 - Discover the Transformative Power of AI and Automation in Advertising
Explore how the dynamic landscape of advertising is being reshaped by the remarkable forces of AI and automation. Uncover the game-changing strategies that are revolutionizing the industry and discover how you can leverage these advancements to elevate your marketing campaigns to unprecedented heights.
00:08:12 - Unveiling the Secrets of Effective Tracking in the Advertising Industry
Tracking is the lifeblood of successful advertising, but the rules have changed. Learn why simply counting long phone calls as conversions is a thing of the past, and why tracking revenue-generating actions is now the key to unlocking tangible results. Master the art of precision with platforms like Google and gain a competitive edge through accurate tracking and insightful analytics.
00:12:28 - Decoding the Impact of Google's Smart Campaigns on Bidding Strategies and Customer Journeys
Google's smart campaigns have revolutionized the way we approach bidding strategies and understand the customer journey. Dive into the intricacies of testing ad combinations and tracking conversions amidst this new complexity. Get back to basics and analyze the profound impact of automated changes, while uncovering the invaluable benefits of harnessing GA 4 and implementing Google Ads tags for conversions.
00:17:17 - GA 4: Unleashing the Power of the New Google Analytics and Its Conversion Tracking Differences
Say goodbye to UA and welcome GA 4, the cutting-edge successor to Google Analytics. Explore the fundamental distinctions in conversion tracking between GA 4 and Google Ads. Discover the nuances and leverage this powerful tool to gain unparalleled insights into your audience, optimize your campaigns, and drive meaningful results like never before.
00:21:06 - Mastering Google Ads: Unlocking the Key to Tracking the Buyer's Journey
Embark on a captivating journey as we unravel the secrets of tracking the buyer's journey through Google Ads. Gain exclusive insights that will empower you to optimize your campaigns, uncover hidden opportunities, and conduct impactful tests to refine your marketing efforts. Discover the art of turning data into action and propel your advertising strategy to new heights of success.
00:26:14 - Seizing the Digital Advertising Opportunity: Thriving in the US Advertising Agency Landscape
Calling all digital advertising enthusiasts! Uncover the vast realm of opportunities that await in the thriving US advertising agency scene. Learn about the latest trends, strategies, and techniques that will position you as a leader in this dynamic industry. Don't miss out on this chance to elevate your career and make your mark in the world of digital advertising.
Links Mentioned
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
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David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."