The Journey from SaaS to Service-Based Marketing (with Dave Schneider)
- E205
- 33:51
- November 27th 2023
In this episode, David Baer is joined by the insightful and experienced Dave Schneider, founder of Shortlist. Get ready to dive into the world of SEO and marketing as they discuss the ins and outs of building successful businesses through effective marketing strategies. From SEO goals and website performance to the future of SEO and the importance of measuring success, this episode is jam-packed with valuable insights for marketers and business owners alike. Don't miss out on this engaging conversation as they uncover the secrets to navigating the ever-changing marketing landscape.
Episode Breakdown:
01:12 - Unlocking Ninja Outreach's Latest Ventures
Dive into the exciting world of Ninja Outreach as we unveil our latest projects. Discover how we're shaping the future of marketing, and get a sneak peek into the innovative solutions we're cooking up for you.
05:40 - The Thrill of Testing Cutting-Edge Tools
Embarking on a journey of experimentation has never been this exciting! Join us as we explore the challenges of testing new tools in the fast-paced world of marketing. Discover why staying on the cutting edge is essential for your success.
07:43 - Mastering SEO in an Uncertain Future
The future of SEO and artificial intelligence is uncertain, but we've got you covered. Learn how to find the hidden desires of your target audience, tackle their problems head-on, and stay ahead of the game. Shortlist your way to search engine optimization supremacy.
10:10 - Shortlist: The Game-Changer in Marketing Services
What sets Shortlist apart from the rest? Join us as we unravel the secrets of our hybrid agency model, offering a productized service with a laser focus on tangible results. Discover how our tailored strategies, dedicated account managers, and fixed pricing revolutionize marketing.
16:06 - Crafting the Ultimate SEO Blueprint
Unlock the secrets to a powerful SEO plan for businesses. We'll take you through the crucial steps: research, analysis, and precise targeting. It's your roadmap to search engine dominance.
18:59 - Redefining Our Path: Positioning, Landing Pages, and More
Join us as we take a closer look at our evolving journey. We'll explore how adding landing pages, evaluating clients' unique needs, and conducting thorough analyses lead to superior service. Witness the transformation of marketing strategies in real-time.
21:18 - The Road to Marketing Success: Setting Expectations
Discover the keys to marketing success by setting the right expectations for your service providers. Get valuable insights into what to demand and how to collaborate effectively for outstanding results.
26:38 - Bridging the Knowledge Gap: Why Brands Turn to Agencies
Explore why brands often lack in-house marketing knowledge and turn to agencies for expertise. Discover how agencies like us become invaluable partners in your marketing journey.
27:51 - The Art of Crafting Effective Technical Content
Not all technical content is created equal. Join us as we dissect the nuances of creating effective technical content that resonates with your audience. Learn when to use it to supercharge your marketing efforts.
31:06 - Navigating the World of SaaS and Service Businesses
Gain valuable insights into building and scaling SaaS and service businesses. Our in-depth discussion unveils the strategies, challenges, and opportunities that lie ahead in these dynamic industries.
Links Mentioned:
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."