The One About Developing & Implementing Ideas (with Robin Landa)
- E166
- 33:36
- March 6th 2023
Idea generation is essential for business growth. It is a process of developing fresh and innovative ideas that can help companies create new products, services, and campaigns. With the right approach to idea generation, businesses can come up with great solutions to marketing challenges that will help them reach their goals faster and in a more effective way.
By leveraging the power of creativity, brainstorming techniques, and collaboration, you can unlock your team's potential for successful idea generation that will drive marketing initiatives forward.
Our guest, Robin Landa, is a distinguished professor at Kean University (her Walden’s Pond) and a globally recognized ideation expert. She is a well-known “creativity guru” and a best-selling author of books on ideation, creativity, branding, advertising, and design.
Robin has won numerous awards and The Carnegie Foundation counts her among the “Great Teachers of Our Time.” She is the author of twenty-five books including Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design and The New Art of Ideas: Unlock Your Creative Potential.
Find Robin Online:
https://www.linkedin.com/in/robinlanda/
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."