The One About Developing Your Strategic LinkedIn Marketing Funnel (with Mary Henderson)
- E173
- 31:42
- April 3rd 2023
LinkedIn has become the go-to business platform for professionals across industries and it seems to be growing more and more with each passing day. However, too many people are relying on LinkedIn as a tool of cold outreach instead of a platform to showcase their skills and knowledge. This is an extremely damaging approach, particularly in terms of cultivating professional relationships that may drive actual success forward.
Rather than sending out countless connection requests or messages, aiming for quality over quantity is the way to go when using LinkedIn. Showcasing your best work, posting interesting content relevant to what you do, networking with the right people, and using LinkedIn as an opportunity to demonstrate your expertise can be far more effective.
In this episode, we welcome Mary Henderson, a is a Transformational Leader and an internationally recognized Personal Branding & Online Business Specialist.
Mary helps Industry Experts systemize, digitalize and commercialize their knowledge, wisdom and skills into a scalable & profitable online business and a brand so they become an authority in their niche or industry.
Learn more about Mary:
https://30dayauthorityaccelerator.com/
https://www.maryhendersoncoaching.com/
https://www.linkedin.com/in/maryhendersoncoaching/
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."