The One About Facebook Ads & Acquisition Costs (with Hernan Vazquez)
- E178
- 34:03
- April 24th 2023
On this episode of More Perfect Marketing, we dive into the world of Facebook advertising and how it can help small and medium-sized businesses acquire leads and customers.
Our guest, Hernan Vasquez, shares his expertise in the field after working with big players like Grant Cardone and Tony Robbins. We discuss the complexity of the Facebook ads platform and the key considerations needed to approach advertising campaigns successfully. Hernan emphasizes using proven and tested funnels to lower acquisition costs and increase lifetime value. Additionally, we discuss the decrease in cost per click due to current budget cuts and how businesses can take advantage of this opportunity to acquire more market share before things go back to normal. Lastly, we explore the use of book funnels as a tool for small business owners to acquire customers online and liquidate ad costs. Listen in for actionable insights on how to improve your Facebook advertising game.
Hernan Vazquez is a seasoned entrepreneur who has been running Facebook ads for the past seven to eight years. He discovered Facebook advertising while launching information products with his first digital company. Back then, generating traffic and eyeballs was challenging with other methods such as SEO and JV's. Google's CPC was too high, and they couldn't afford it. Hernan, together with his team, decided to use Facebook advertising to generate fast, relatively cheap, and high-quality leads. He believes that democratizing access to data and targeting has changed advertising for small business owners. He's a big fan of the platform and continues to excel in Facebook advertising.
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More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
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David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."