The One About Jargon & Tech Talk in Marketing (with Rachel Foster)
- E169
- 30:48
- March 16th 2023
Have you ever visited a business' website and couldn't understand the terminology they were using? This happens in many industries, but it can be particularly challenging when dealing with technology. That's because tech companies often speak in their own language - a language that can be confusing and even intimidating to those who don't understand it.
And when you're trying to connect with prospects, the last thing you want to happen is to confuse or intimidate them because you are using language that's too technical for them to understand. On this episode, we dig into the importance of speaking the language of your ideal customer so that you can make meaningful connections with them and avoid having them run for the hills because they didn't understand your industry jargon.
Our guest is Rachel Foster, a B2B copywriter and CEO of Fresh Perspective Copywriting. Since 2009, she has helped B2B tech marketers improve their response rates, clearly communicate complex messages, and generate high-quality leads. She’s worked with leading tech brands including Ricoh Canada, SoftwareONE, and Citrix.
Rachel is well known in the B2B marketing space. She has presented at Content Marketing World and taught white paper and case study writing for MarketingProfs.
Find Rachel at freshperspectivewriting.com
More Perfect Marketing
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David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."