In today's digital landscape, public relations is no longer just about getting media coverage in traditional outlets. It’s also about leveraging social media and owned channels to effectively engage with customers and build relationships that last.
That means the role of PR has become increasingly important in helping brands create meaningful connections with their target audiences. With the right strategy, PR can be a powerful tool in the marketing toolkit.
Our guest, James Foo Torres, is a renowned Public Relations Strategist, a host of a top 1.5% of podcasts in the world, a bestselling author, and an international bestselling author. He is best known as Foo, Founder, and CEO of Imperium Authority. Following his service in the Air Force, Foo launches his company with the mission of amplifying the positive impact of exceptional leaders.
Foo always aspired to be an entrepreneur and run his own business. Born and raised in Puerto Rico, his firm is popular in America and gaining international notoriety. In the last few years, Imperium Authority has helped accelerate the growth of a wide spectrum of brands and companies in various markets. The special sauce is leveraging a journalistic ‘AP style’ of writing to create newsworthy content and publicity strategies for brands in all major industries, from technology to finance, business strategy, and Web3.
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More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."