The One About Reverse Engineering Your Marketing (with Dan Peterson)
- E177
- 34:32
- April 17th 2023
When it comes to marketing a business, "reverse engineering" can be an effective way to figure out the best approach. By understanding who your target audience is, where they are located, and what your business does, you can create a strategy that will help you reach them in the most effective way.
Reverse engineering allows you to analyze the data and create a plan that is tailored specifically for your business. It also helps you identify areas of opportunity and figure out which channels are best for reaching your target market. With this knowledge in hand, you can develop a comprehensive marketing strategy that will get results.
Our guest for this episode, Dan Peterson, is a serial entrepreneur, sales guru, and digital marketing expert with over 20 years of business management and ownership. In 2012, he founded FlipSwitch Social Media, a boutique digital agency which focuses on helping small to midsize companies find their brand's voice and amplify it using the power of social media.
FlipSwitch currently serves a client base which spans from coast to coast, comprised of businesses from virtually every industry.
Dan resides in the Chicagoland area with his wife, Amy, and three daughters (Kylie, Taylor and Brooklyn), and one 19 year old dog, Izzy. You can follow him on most social media platforms under the moniker "Dan Peterson Official", and can also find him as a guest on a variety of podcasts, speaking on topics of life, fatherhood, entrepreneurialism and of course, digital marketing.
Links from this episode:
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."