The One About Telling Your Business' Story (with Cathy Goodwin)
- E175
- 35:29
- April 10th 2023
As the saying goes, 'facts tell, stories sell." Stories and storytelling are powerful tools to engage customers and build relationships. They can be used to evoke emotion, create an emotional connection with the audience, and help businesses stand out from their competition.
Storytelling has been used for centuries to capture attention and build trust. In today's digital world, it is even more important for businesses to use stories in their marketing efforts in order to reach their target audience. Stories can be used in a variety of ways such as through video content, social media posts, website copy, email campaigns, and more.
In this episode, we welcome Cathy Goodwin, a former college professor, who now helps clients create a compelling marketing messaging through stories.
Links mentioned in this episode:
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."