Imagine a leadership approach that focuses on working collaboratively with other team members and leading by example. One that emphasizes remaining open to new ideas, asking for feedback, and doing good work.
An approach like this could have many powerful benefits, such as increased trust between partners, improved morale and better communication between colleagues. It could also encourage teams to come up with unique solutions for problems and fosters an atmosphere of mutual respect that encourages creativity and critical thinking. By allowing team members to take responsibility for decision making, it helps to create a sense of ownership and commitment among staff which can lead to higher standards of performance.
Now stop imagining and start listening to this episode to discover a team which is practicing this very approach.
Steve Krull is the CEO and co-founder of Be Found Online, a digital marketing agency where he and his teams have been helping businesses with online visibility for more than 10 years.
Steve practices what he calls "unleadership" with the BFO team. Together, they work with clients to drive business and web traffic through time-tested digital marketing tactics.
When he’s not working, Steve can be found reading spy novels, rooting for the Chicago Cubs or riding his bicycle.
Find Steve Online:
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."