The One About Untapped Gold in Your Business (with Valentin Radu)
- E174
- 39:17
- April 6th 2023
Many businesses today make the mistake of focusing on customer acquisition, when in reality it is too costly and unsustainable in the long run. This has led to a shift from simply acquiring customers to lifecycle marketing, which is highly effective and often more affordable.
Lifecycle marketing focuses on understanding why your customers buy and then using that knowledge to inform your marketing activities. It allows businesses to establish deeper relationships with their customers which goes far beyond just acquisition.
Our guest, Valentin Radu, is a former eCommerce entrepreneur and founder of CVO Academy and Omniconvert. He's worked with thousands of eCommerce companies to improve their business by emphasizing Customer Value Optimization as a new category.
Learn more about Valentin:
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."