The One Where We Pull Back The Curtain on Podcasting (with Michelle Abraham)
- E176
- 34:28
- April 13th 2023
Podcasts are becoming increasingly popular as a way to reach potential customers and build relationships with them. Hosting or guesting on a podcast can be a great way to grow your business, but it's not always about selling to the listener.
That’s because often your ideal audience is the person your are interviewing or being interviewed by. In this episode we go behind the scenes to understand how to use podcasts most effectively for business growth.
Our guest is Michelle Abraham, founder of Amplifyou, described by Shark Tank alumni Kevin Harrington as North America’s top podcast management company.
Michelle and her team specialize in helping visionary entrepreneurs make, market and monetize their podcasts while making a lasting impact. They have been nominated and won countless awards and have launched & managed more than 400 podcasts in the last few years.
Links mentioned in this episode:
https://www.amplifyou.com/blueprint/
Other episodes about podcasting:
Ep. 171 – The One About Relationship-Based Business Building (with Ben Albert)
Ep. 125- The One About The Hub & Spoke Podcasting Framework (with Josh Tapp)
Ep. 23- The One About Creating Strategic Alliances Through Podcasting (with Phil Pelucha)
Ep. 21- The One About Podcasting for Business (with Naresh Vissa)
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
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David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
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David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."