The Social Shift: Balancing Content Creation and Intentionality (with Katie Brinkley)

Are we truly making connections, or are we just chasing likes? These days thumbs-ups and heart emojis try to pass for meaningful interactions, but it's high time we take a step back and look at the real impact our digital habits are having – not just on our businesses, but on our well-being and the fabric of society itself. Mere existence on social media shouldn't be mistaken for a vibrant presence,.

When was the last time you found yourself in a crowded room, yet everyone seemed miles apart, their gazes locked onto their glowing screens?

Our guest, Katie Brinkley, a savvy social media strategist is no stranger to this modern malaise. She's noticed a trend that many of us can't help but relate to – that people are increasingly absorbed in their phones, missing out on the beauty of real-life interactions. Imagine a modern-day Charlie Chaplin, struggling with machines churning out content; it's intriguing yet ultimately hollow without a touch of human flair.

It's like a diner serving dishes around the clock to patrons who've long lost their appetite; businesses relentlessly churn out content, often without savoring the rich relationships they could be cultivating. Katie brings a refreshing perspective to the table, encouraging listeners to be intentional and to truly know their audience when diving into the social media smorgasbord.

The golden age of radio imparted stories and built a sense of community with voices that reached into homes, shaping a shared culture. Social platforms promised a similar renaissance, a chance to connect beyond physical limits.

Katie suggests her "four post strategy" for engaging different audiences. It's an elegant dance between creating awareness, elaborating ideas, and providing tailored content. Each step is designed to resonate with the right audience segment, rather than a one-size-fits-all approach.

Consider AI, Web 3, and future-proofing your business – it's like the dawn of television, birthing an era of entertainment while rendering the dominant radio star a nostalgic presence. Severing ties with the algorithm masters, Katie emphasizes the promising landscape of decentralized platforms like Discord, where creators and entrepreneurs can orchestrate their relationship instead of simply playing along to someone else's tune.

A 19-year social media veteran, Katie Brinkley helps brands of all sizes grow their audiences and revenue through strategic digital marketing. She has developed proven growth strategies that attract ideal followers and generate inbound leads with minimal weekly effort.

Katie has created social media programs for major brands like AT&T and DirecTV. She now focuses on implementing done-for-you social media marketing for small businesses seeking bottom-line results.

With a background in journalism, Katie brings a unique ability to leverage client stories and maximize reach, engagement and ROI through strategic social media. She enables brands to build powerful digital presences that drive measurable business growth

Links Mentioned:

The Social Shift Book - https://katiebrinkley.com/book

Four Post Strategy - https://katiebrinkley.com/post-planner-entrepreneur

31 Day Content Planner - https://katiebrinkley.com/content-calendar