The Value of Research: From Conversation to Conversion (with Alison Knott)
- E184
- 42:38
- June 5th 2023
On this episode of More Perfect Marketing, we delve into the importance of audience research and understanding the specific needs of your target market. Guest Alison Knott shares valuable tips on how to create content that resonates with your ideal audience and how to conduct market research effectively. We also explore tools for discovering niche subreddits and influencers followed by your target audience. Additionally, we discuss the importance of conducting listening tours and customer clarity calls to gain deeper insights into the job to be done by your ideal customer and how to market effectively to them.
Alison Knott is an expert in audience research and marketing. She joins David Baer to discuss the importance of audience research and how it can maximize the benefits of your marketing efforts. Alison's knowledge of audience research has made her a highly sought-after consultant for businesses wanting to achieve better returns on their marketing investments. Her expertise has enabled many of her clients to get a better understanding of their target audience, helping them to personalize their marketing strategies and achieve better results quickly.
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David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."