Episode 169

Success Through Imperfect Action | Angela Henderson

Is done truly better than perfect? What’s the power of imperfect action? 

Angela Henderson is an international business coach, keynote speaker, author, entrepreneur, blogger, and mental health clinician with a wide variety of experience and self-made successes. She’s anti-hustle, she’s anti-perfectionist and she helps small business owners navigate the challenges of building a successful business while maintaining a life and she passionately believes you can achieve too.

When you see people like Pat Flynn, Chris Ducker, Harv Eker, and maybe even myself and Angela on big platforms speaking and wonder how you could possibly do the same. We were all where you are now, we’re just a few steps further along.

How can you work your way to a place at the table with 6, 7 or more-figure business owners without imposter syndrome taking you out?

You can listen to Angela’s newly rebranded podcast here https://itunes.apple.com/au/podcast/business-life-conversations/id1406595178 and connect with Angela on LinkedIn

Enjoying the content? Join me for the Podfluence Weekly newsletter HERE to get articles and show updates every week.

You are warmly invited to join other coaching & speaking professionals who are building their authority through podcasting in the Podfluencers Facebook Group and pick up your free download of The Complete Podcast Guest Superstar Framework

2 things fill my heart with joy: one is people sharing my episodes because they've been helpful and hopefully entertaining, and the other is people leaving reviews for Podfluence on Apple Podcasts or PodChaser. Either of these will earn my ever-lasting gratitude and both might just get you on my Christmas card list.

Of course, if you REALLY like the show, you're welcome to support Podfluence financially with our Supercast link Support the show 

Transcript
John Ball:

Welcome to Podfluence the podcast that helps coaches,

John Ball:

consultants, and speakers grow, influence and income with podcasts.

John Ball:

My name is John Ball and my mission is to give you, as a professional

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business coach or speaker, all you need to build professional influence

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and grow your following with podcasts so that you can have a thriving

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business and create raving fans.

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On this episode of Podfluence, is done truly better than perfect, and

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what's the power of imperfect action?

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My guest is Angela Henderson, and Angela is a small business consultant, author,

John Ball:

entrepreneur, blogger, and mental health clinician with a wide variety

John Ball:

of experience and self-made successes.

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She is anti hussle, she's anti perfectionist, and she helps

John Ball:

small business owners navigate the challenges of building successful

John Ball:

businesses whilst maintaining a life.

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And she passionately believes you can achieve that too.

John Ball:

When you see or hear people like Pat Flynn, Chris Ducker, Harv Eker names, you

John Ball:

will hear mentioned in this episode, maybe even myself and Angela, I don't know.

John Ball:

But when you see or hear people on big platforms speaking and wonder,

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how could you possibly do the same?

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It's essential to remember that we were once where you may be now,

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we're just a few steps further along.

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We're gonna talk about things like how you can work your way to a place

John Ball:

at the table with six, seven, or more figure business owners without

John Ball:

imposter syndrome taking you out.

John Ball:

We'll even have a bit of a chat about how podcasting is a long-term strategy,

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but why is such a worthwhile one?

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There's a good chance you have your device in your hand right now.

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If you do, pick it up and go and make sure you are subscribed to the Podfluence

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podcast so that you don't miss any of the upcoming episodes and got some

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amazing guests coming up as well.

John Ball:

That's said, this in itself was an amazing episode with much

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more value than I anticipated.

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I thoroughly enjoyed it.

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I know you are going to too.

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And with that said, let's get on with the show.

John Ball:

Today I am very happy to welcome to the Pod Fluence virtual studio of

John Ball:

my special guest, Angela Henderson.

John Ball:

Angela, welcome to the show.

Angela Henderson:

Hey.

Angela Henderson:

Hey my friend.

Angela Henderson:

Super excited to be here, hanging out with you tonight, creating some magic.

Angela Henderson:

So yes, it's gonna be awesome.

John Ball:

I've so much been looking forward to speaking with you since

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our first conversation a little while ago when we got connected through our

John Ball:

mutual friend Nicole Baldinu, who is an amazing person, and people who tune into

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the show will already have encountered Nicole and know how amazing she is.

John Ball:

Thank you, Nicole, for introducing us.

John Ball:

Now, one thing I love about this is, We are on other sides of the opposite

John Ball:

sides of the planet right now, and we get to come on a call like this

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and have a conversation and hopefully get some great value to people.

John Ball:

It is just one of my favorite things about being a podcaster.

Angela Henderson:

Well, and that's I think one of the key benefits, right, is I think

Angela Henderson:

if you think about having to show up on stage, By the time you tr, and don't get

Angela Henderson:

me wrong, I love a live event, right?

Angela Henderson:

But by the time you've got a book airfares ski, travel insurance,

Angela Henderson:

time away from your family, then you're potentially jet lagged.

Angela Henderson:

I mean, the list goes on.

Angela Henderson:

That podcasting is literally from the comfort of your own home.

Angela Henderson:

But in addition, the magnitude of connections that you can

Angela Henderson:

make and a in a lot more.

Angela Henderson:

Efficient and speedier process than having to go in trouble to

Angela Henderson:

50 different, you know, events.

Angela Henderson:

So I am here for podcasting and I think there's so many wonderful

Angela Henderson:

layers that we can talk about today.

John Ball:

It allows us to be so much more productive as business owners,

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or especially if you are a speaker.

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You can be in different countries doing speeches all

John Ball:

in one day without the jet lag.

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So I mean that, that's pretty wonderful.

Angela Henderson:

It's a bonus.

John Ball:

Definitely.

John Ball:

Angela, one of the things I definitely wanted to get into straight away,

John Ball:

cuz like the target audience for this show is the bus business coaches,

John Ball:

business speakers, and this is very much what you do and you have a very

John Ball:

particular niche, which I love actually.

John Ball:

And I wanna get into a few things about, tell us who you work with,

John Ball:

who, who you helping, your coaching.

Angela Henderson:

I mean, ultimately I'm, I'm helping women of business to

Angela Henderson:

create more wealth is what I'm doing.

Angela Henderson:

And I'm doing that through personal strategy and by mastering their mindset.

Angela Henderson:

And specifically I'm working with the online business space, particularly

Angela Henderson:

obviously service-based businesses.

Angela Henderson:

But I do also once in a while still work with doctors, lawyers,

Angela Henderson:

accountants, and things like that who don't have courses or aren't really

Angela Henderson:

in that online traditional space.

Angela Henderson:

And what I love is just the ability that the online world allows us to be able to

Angela Henderson:

coach such a variety of human beings from copywriters, mindset coaches, different

Angela Henderson:

spirituality modalities, et cetera.

Angela Henderson:

And so for me it's as people look at me as a consultant slash coach, 75% consultant,

Angela Henderson:

25% coach, is that I'm here to really get a bird's eye view of your business,

Angela Henderson:

and I'm here to go and what do we keep?

Angela Henderson:

What do we let go of based on what's in alignment for them?

Angela Henderson:

So often I continue to see business strategy, so cookie cutter,

Angela Henderson:

and people wonder why they're the same spot a year from now.

Angela Henderson:

I'm very big about going deep, looking at alignment, looking at what strategy

Angela Henderson:

will work for you, and looking at things from home life, community, and your

Angela Henderson:

business, because if you only look at one thing in isolation, you're going to

Angela Henderson:

again, set yourself up for self-sabotage because you can't have a business

Angela Henderson:

in isolation from the other things.

Angela Henderson:

So, yeah.

Angela Henderson:

But ultimately working with women in business to make more money.

John Ball:

Yeah.

John Ball:

And one of the things that I noticed, and it's, they're in your LinkedIn profile for

John Ball:

anyone who goes and checks that out, and I'll make sure there's a link to that in

John Ball:

the show notes for people, but you've also been helping people who are maybe feeling

John Ball:

a bit crispy from the whole experience.

John Ball:

It burnt out by it all is, uh, and working with the, the mindset to, I guess, to

John Ball:

avoid that and to be able to have the success without that h how, how big

John Ball:

an issue has that become for people?

Angela Henderson:

Well listen, I mean, first of all, it's

Angela Henderson:

about how we define burnout.

Angela Henderson:

Typically when I see in, so I'm very big.

Angela Henderson:

I'm very anti hussle.

Angela Henderson:

However, I do believe businesses still need to work hard in order to be able

Angela Henderson:

to hit the figures that they want.

Angela Henderson:

You just can't sit there and go, kumbaya, drop a Lamborghini on my ass.

Angela Henderson:

Right?

Angela Henderson:

You still have to take action.

Angela Henderson:

You still need to have strategy, but it will still work.

Angela Henderson:

But I'm not against, I'm against when people are literally grinding

Angela Henderson:

24 hours a day, seven days a week.

Angela Henderson:

Because what I then see is over once little bit, I'm an ex mental

Angela Henderson:

health clinician of 15 years, so I used to diagnose people with

Angela Henderson:

schizophrenia, anxiety, depression, bipolar, D H D, et cetera.

Angela Henderson:

So I'm very familiar with what the signs are.

Angela Henderson:

So when I start working with entrepreneurs and I start seeing

Angela Henderson:

them in the hustle culture, I'm like, listen, you've gotta make some choices.

Angela Henderson:

Because what will happen is you'll ultimately start off with stress.

Angela Henderson:

That leads into burnout, and then it will lead into a full-blown

Angela Henderson:

mental health diagnosis.

Angela Henderson:

And I'm like, once your brain has an initial either a psychotic break

Angela Henderson:

or a mental break, whatever that looks like for you is your brain

Angela Henderson:

will never fire off the same way.

Angela Henderson:

So you don't wanna compromise how the brain is firing.

Angela Henderson:

So for me is it's, when I think about burnout though, even though burnout leads

Angela Henderson:

to the full diagnosis, is often I ask the people that I work with is, on a scale of

Angela Henderson:

one to 10, how burnt out are you feeling?

Angela Henderson:

10 being the most and zero being not burnt out.

Angela Henderson:

And they're like, 6, 7, 8, 9, 10.

Angela Henderson:

And I'm like, okay, really?

Angela Henderson:

Burnout equals your unaligned.

Angela Henderson:

So if you're unaligned, where in either your business, your home

Angela Henderson:

life, are you community unaligned In business, often where I see people are

Angela Henderson:

unaligned and they're feeling burnt out is they're creating courses, but

Angela Henderson:

they don't actually wanna do courses.

Angela Henderson:

They're told to show up on Instagram or even to create a podcast, but

Angela Henderson:

that's not what they wanna do.

Angela Henderson:

So I have to help people almost find themselves again and stop consuming all

Angela Henderson:

of this content and all this media where then they're left so confused that they

Angela Henderson:

try and start doing everything versus focusing on what's in alignment for them.

Angela Henderson:

So again, if you are right now feeling burnt out, I can guarantee

Angela Henderson:

you more than likely it has to do with your business model.

Angela Henderson:

Or you might be staying with a partner, for example, and you

Angela Henderson:

actually should be divorced.

Angela Henderson:

Okay, that's pretty drastic, but.

Angela Henderson:

That's what happened with me.

Angela Henderson:

Right.

Angela Henderson:

Or you know, there's uh, community, you've got friends or family who don't

Angela Henderson:

actually understand entrepreneurship and every time you're around them,

Angela Henderson:

they're bringing you down and whatever.

Angela Henderson:

So that's how I look at alignment, uh, in the conjunction with burning out.

Angela Henderson:

Yeah.

John Ball:

Which is fantastic.

John Ball:

And I think I certainly walk fine lines sometimes between, between sort of burnout

John Ball:

and working hard and so other alignment.

John Ball:

What's the difference between working hard?

John Ball:

And hustle.

John Ball:

Mm-hmm.

Angela Henderson:

To you.

Angela Henderson:

So to me, hustle is where.

Angela Henderson:

You compromise everything, you, it almost, the hustle becomes

Angela Henderson:

an addiction, in my opinion.

Angela Henderson:

Everything revolves around waking up, doing the next podcast, doing the next.

Angela Henderson:

You didn't mean speaking thing.

Angela Henderson:

Doing the next, like just your grinding, grinding, grinding, grinding.

Angela Henderson:

I believe hustles.

Angela Henderson:

When you start forgetting about the people you love the most, you start

Angela Henderson:

neglecting your loved ones, children, spouses, partners, moms, dads, whatever.

Angela Henderson:

You start eating bad, right?

Angela Henderson:

Because you're just hustle, like hustle, hustle.

Angela Henderson:

So when you do eat, you're just driving to McDonald's or, or also the addiction

Angela Henderson:

side from an alcohol side, right?

Angela Henderson:

You're just, you know, you're working and you're throwing back a beer or.

Angela Henderson:

You know, you're on the cocaine.

Angela Henderson:

I see that often too, right?

Angela Henderson:

It'll just keep people up or the truman marijuana to just zone out man.

Angela Henderson:

Right.

Angela Henderson:

And so for me, that hustle is, is if you start to get to hustle, normally I see

Angela Henderson:

a direct correlation with some sort of addictive type behaviors, relationships

Angela Henderson:

starting to fall down, and you're just, your, your overall spiritual, mental,

Angela Henderson:

and physical wellbeing is compromised.

John Ball:

I think that's a great distinction, and it's something

John Ball:

that I've written about before, so anyone who listens to this and also

John Ball:

follows my blog will also know that I've spoken about this as well.

John Ball:

I think I, I certainly say similar things in a different way, but I

John Ball:

really love how you, how you sum that up there, and I think that's a great

John Ball:

distinction to me in terms of what you're doing now in terms more of helping

John Ball:

women, particularly to create more, more money through their businesses.

John Ball:

Why has that become, important for you?

John Ball:

Why is that your target area?

Angela Henderson:

Yep.

Angela Henderson:

So let me first start talking about when I say healthy women make more money.

Angela Henderson:

Hell yes.

Angela Henderson:

I want women to make more money.

Angela Henderson:

Why?

Angela Henderson:

Because I believe that and it, the data shows that when women make money,

Angela Henderson:

they typically will then redistribute it back into society, whether or not

Angela Henderson:

that's through local society or like an international, broader societal.

Angela Henderson:

Do you know what I mean?

Angela Henderson:

Output.

Angela Henderson:

And so knowing that is, that's to me super powerful because significant

Angela Henderson:

change in impact can be made by that.

Angela Henderson:

All right?

Angela Henderson:

And this isn't just me picking on males, like the data shows this.

Angela Henderson:

It's not me Angela Henderson making a quote up.

Angela Henderson:

It's the data.

Angela Henderson:

So I really want women to make a bigger difference in the world collectively,

Angela Henderson:

but when I also talk about women making more money, another thing that

Angela Henderson:

I talk often about on my own podcast too, is about overall wealth creation.

Angela Henderson:

So often in the online business space, coaching space and speaking space, all

Angela Henderson:

we're doing is chasing the next dollar.

Angela Henderson:

Everything is about dollar, dollar, dollar, dollar, dollar.

Angela Henderson:

And again, what happens is people forget about the other wealth buckets.

Angela Henderson:

And what I mean by other wealth buckets is their spiritual wealth, their mental

Angela Henderson:

wealth, their relationship wealth, their X, Y, and Z wealth, right?

Angela Henderson:

And then what happens then is again, they compromise their

Angela Henderson:

overall happiness because.

Angela Henderson:

They might be making six figure months, or you mean seven figure years or whatever.

Angela Henderson:

But again, their other wealth buckets are so depleted that they're actually unhappy.

Angela Henderson:

And I work with a lot of women who they show up and on paper

Angela Henderson:

everything looks amazing, right?

Angela Henderson:

The car, the house is whatever, but they're the unhappiest

Angela Henderson:

people that you will ever meet.

Angela Henderson:

Why?

Angela Henderson:

Because their wealth distribution buckets are not firing.

Angela Henderson:

And when I also talked about women about making more money, the other thing too is,

Angela Henderson:

again, I've already said this, that they associate it with like the online space.

Angela Henderson:

I'm also about women, men creating wealth as in revenue, wealth and like, what's

Angela Henderson:

your investment property portfolio?

Angela Henderson:

What's your stock market?

Angela Henderson:

What are your NFTs?

Angela Henderson:

What are your cryptos?

Angela Henderson:

What is like, what else did I mean, could you have, because.

Angela Henderson:

The online space though, there's an enormous amount of money to be

Angela Henderson:

made, we still have to be mindful.

Angela Henderson:

That shit can change very quickly.

Angela Henderson:

So diversifying your wealth, revenue, wealth, alright,

Angela Henderson:

can really be an advantage.

Angela Henderson:

But in the world we live in, a lot of us are not educated about these

Angela Henderson:

other wealth diversifications.

Angela Henderson:

We're not, we didn't get taught it in, and this is men and women.

Angela Henderson:

We didn't get taught these things in school.

Angela Henderson:

So a lot of the women that I work with, they have accountants.

Angela Henderson:

The books are, do you know what I mean?

Angela Henderson:

But everything's tickety boo.

Angela Henderson:

But they're going from launch to launch, right?

Angela Henderson:

They're, it's, and it's like that can't be sustainable.

Angela Henderson:

And so again, it's, yeah.

Angela Henderson:

So that's, I know it's a couple things there, but I think it's

Angela Henderson:

important for me to clarify.

Angela Henderson:

There's making money and revenue wealth.

Angela Henderson:

But then there's also establishing yourself for wealth as in revenue

Angela Henderson:

distribution into stocks or whatever.

Angela Henderson:

And then there's also understanding your overall wealth buckets and that wealth.

Angela Henderson:

Holistic wealth is not just about money, it's about all those, again, spiritual

Angela Henderson:

wellbeing, self respect, et cetera.

John Ball:

Yeah, it is interesting and I remember that there is some, someone

John Ball:

else that we're both connected with, that we discovered last time that we spoke.

John Ball:

Yeah.

John Ball:

Jesse Ecker and, you know, I started working with his dad Harv Eker years ago

John Ball:

and, and one of the things that, that Harv says is to be a success, you have to be

John Ball:

a success in all of your areas because if there's one area that isn't just one

John Ball:

of your key life areas, that isn't where it needs to be, is gonna pull everything

John Ball:

else down and you're not gonna feel good.

John Ball:

You know that life balance isn't about having everything equal.

John Ball:

It's about making sure you have everything as good as it can be in each of the areas

John Ball:

and pay enough attention to all of those.

John Ball:

So I, I really get that message.

John Ball:

You are helping.

John Ball:

It's wonderful that you are helping so many people and helping

John Ball:

women particularly to do this.

John Ball:

Where did that lesson come from for you?

John Ball:

Did you have to go out and find this education or, we fortunate

John Ball:

enough to find a mentor.

Angela Henderson:

For me, I mean, listen, I guess people

Angela Henderson:

always ask, what's your why?

Angela Henderson:

Why am I I business?

Angela Henderson:

Well, I'm in business also because I've seen what wealth did to my family.

Angela Henderson:

You know, my parents file bankruptcy twice.

Angela Henderson:

We've got significant, you know, generational patterns that have

Angela Henderson:

been going on for centuries, right?

Angela Henderson:

And so, and we also have a thing called like, so it's

Angela Henderson:

like transgenerational wealth.

Angela Henderson:

My.

Angela Henderson:

I didn't speak my mom.

Angela Henderson:

I don't speak to my mom.

Angela Henderson:

My mom doesn't speak to her mother.

Angela Henderson:

My mom didn't like my grandmother, didn't speak to hers, right?

Angela Henderson:

So it's a two combination folders.

Angela Henderson:

I've seen what Transgenerational Wealth did to relationships in my

Angela Henderson:

family, and I wanna be able to create time and space that I can nurture my

Angela Henderson:

relationship with my daughter to break that pattern from happening for us.

Angela Henderson:

But also for me, it was like I saw what bankruptcy and gambling did to my family.

Angela Henderson:

So I was like, well, what can I do to come in here and help more women?

Angela Henderson:

To be the change for themselves, be the change for their families, and

Angela Henderson:

make a bigger impact with their money.

Angela Henderson:

So I didn't learn.

Angela Henderson:

I didn't have any of these skills when I started.

Angela Henderson:

I had a master's in undergrad in psychology and undergrad in sociology

Angela Henderson:

and a master's of social work.

Angela Henderson:

I was working with people who were suicidal and homicidal, and then

Angela Henderson:

I opened up one of Australia's leading educational toy stores.

Angela Henderson:

I became one of the leading influencers here in Australia.

Angela Henderson:

I worked with Netflix, Coles, Woolies, Hilton's Club Meds, et cetera.

Angela Henderson:

Hi.

Angela Henderson:

And it was through that when I started to consult with people, and it was because

Angela Henderson:

of my passion about wanting to help more businesses to excel, that that's

Angela Henderson:

where we, you know, where we are today.

Angela Henderson:

So, so

John Ball:

you have compiled your own wealth of knowledge that you've built

John Ball:

up through what you've, you've tried and discovered and learned and what's

John Ball:

worked and hasn't worked for you in investing in wealth creation for yourself.

John Ball:

That that's amazing.

John Ball:

That's an incredible story.

Angela Henderson:

Yeah.

Angela Henderson:

Like I u I knew nothing, like, I literally thought that when you press go on a

Angela Henderson:

website, people would start paying you.

Angela Henderson:

Like, that's how naive I was.

Angela Henderson:

And it's like, no, you now have to drive traffic.

Angela Henderson:

I'm like, Well, why don't people tell you you've gotta drive traffic?

Angela Henderson:

Can't they dis find you?

Angela Henderson:

But it was like, that's how na I was to business, right?

Angela Henderson:

But the, it was over time that I started to go, well, if I don't know this

Angela Henderson:

knowledge, who does know the knowledge?

Angela Henderson:

Who knows the next steps?

Angela Henderson:

And women will come to me going, I need the next steps.

Angela Henderson:

I need the how-tos.

Angela Henderson:

So I've spent probably close now.

Angela Henderson:

$800,000.

Angela Henderson:

Not quite a million dollars, but probably close to $800,000

Angela Henderson:

in mentoring Masterminds.

Angela Henderson:

Troubling around the world to events and getting in the room where I'm

Angela Henderson:

the dumbest person in the room.

Angela Henderson:

Even though I'm knowledgeable I'll, I've gone to the real, where it's

Angela Henderson:

like I've had to be vulnerable and be like, man, like for example,

Angela Henderson:

at time of recording, I'm about to fly over to San Diego for an event.

Angela Henderson:

By far, even though I make good money, these other people are

Angela Henderson:

making nine, 10 million a year.

Angela Henderson:

Like I wanna pull it like, and that's the other thing is, uh, John, is

Angela Henderson:

I wanna, I've always pulled up a seat at the million dollar table.

Angela Henderson:

I was like, no, I deserve to be at this table just as much as anyone else.

Angela Henderson:

And even though I might not make the same amount as others, So many people

Angela Henderson:

will come to me for consultation because they're like, the way

Angela Henderson:

you see things is like a wizard.

Angela Henderson:

Even Jesse Eker, did Harv's son.

Angela Henderson:

He's, he was a mentor of mine this last year.

Angela Henderson:

He's like, and she's like you.

Angela Henderson:

It's like next level what you do, right?

Angela Henderson:

So for me it is like I learned the notion of pay to play.

Angela Henderson:

Pay to play and work with people who are already further along and

Angela Henderson:

have been there and done that.

Angela Henderson:

Because when you pay to play, you pay attention.

Angela Henderson:

And I also believe that the transformation occurs when the transaction takes place.

Angela Henderson:

Even if you can only afford to go to a $10 event versus going

Angela Henderson:

to another free summit online.

Angela Henderson:

You, you take better pride, you stand up a little bit more, you pay attention

Angela Henderson:

a bit more and you start to transform.

Angela Henderson:

And then once you make a little bit money, you, you might pay the $50 ticket and

Angela Henderson:

then you might pay the a hundred dollars ticket and then like, that's what I did.

Angela Henderson:

And then all of a sudden I was a pro blogger.

Angela Henderson:

One year here in Australia, I met a gaba, the name of Chris Ducker.

Angela Henderson:

He was doing a mastermind over in the Philippines.

Angela Henderson:

And I was like, how much is it?

Angela Henderson:

And Chris was like, it's like 10 grand.

Angela Henderson:

I was like, I don't have 10 grand, but can you do payment plans?

Angela Henderson:

And Chris was like, No, not really.

Angela Henderson:

Buddies like, I think you're a good human.

Angela Henderson:

So then I like busted my ass to be able to get to the

Angela Henderson:

Philippines and there's 50 amazing entrepreneurs for around the world.

Angela Henderson:

Nine of the like top entrepreneurs I've had the chance to encounter.

Angela Henderson:

We're in the pool drinking mojitos and like tossing a beach ball around.

Angela Henderson:

And that's when I was like, the power of pay to play.

Angela Henderson:

Get in the room where you're the dumbest person and learn, make it a

Angela Henderson:

priority to pay even if you can only pay $10, $20, et cetera, because you

Angela Henderson:

will move so much quicker and faster.

Angela Henderson:

Like it's, it's not even funny.

John Ball:

Yes.

John Ball:

No, that's funny as well.

John Ball:

The coincidences keep on coming.

John Ball:

Chris is one of my mentors.

John Ball:

He's a friend.

John Ball:

He's been on the show.

John Ball:

Oh, yep.

John Ball:

Uh, so yeah, but wonderful that you should bring him up.

John Ball:

I was chatting with his daughter Chloe, just yesterday.

John Ball:

Oh yeah.

Angela Henderson:

Cool.

Angela Henderson:

Yeah.

Angela Henderson:

Yeah.

Angela Henderson:

They, they're great human beings.

Angela Henderson:

Seven.

Angela Henderson:

Why I, I, I love

John Ball:

the, I love the synchronicities.

John Ball:

Wonderful.

John Ball:

Plenty between

Angela Henderson:

us.

Angela Henderson:

Yeah.

John Ball:

Isn't that, that's, it is just amazing.

John Ball:

They keep coming.

John Ball:

Angela, I wonder, move into, uh, because one of the things that this show really

John Ball:

is, is about the heart of it, I guess.

John Ball:

I mean, the show is mainly about influence and persuasion.

John Ball:

Uh, but we call it Podfluence now because it's about building that out

John Ball:

through podcasting, about building your authority and building your business.

John Ball:

Through podcast guesting and through maybe even having your own

John Ball:

show, you do both of these things.

John Ball:

And let's maybe start off with you as a podcaster.

John Ball:

You started about five years ago.

John Ball:

What got you into podcasting and what's your journey been like

Angela Henderson:

that?

Angela Henderson:

Yeah, so I went to podcast.

Angela Henderson:

We are podcast here in Australia and I didn't have a podcast.

Angela Henderson:

John Lee Dumas was there, his wife was there.

Angela Henderson:

Do you know what I mean?

Angela Henderson:

They all were there.

Angela Henderson:

And I was like, what is this podcasting shit?

Angela Henderson:

And I was like, oh, this is cool.

Angela Henderson:

And I thought by the time next year's epi, like.

Angela Henderson:

Dooming conference comes around.

Angela Henderson:

I wanna have a podcast launch, so I didn't know anything.

Angela Henderson:

I went and bought a mic for 200 bucks.

Angela Henderson:

I set it up.

Angela Henderson:

I spoke with the podcast VA team, and I was like, all right, well guess we're in.

Angela Henderson:

I didn't even know how to launch it, but I was like, I believe

Angela Henderson:

that done is better than perfect.

Angela Henderson:

So I was like, let's roll.

Angela Henderson:

We're gonna roll here.

Angela Henderson:

And one episode has now led to like almost 250 episodes.

Angela Henderson:

We're about to rebrand the podcast, and yet that.

Angela Henderson:

A year from when I first found out even what podcasting was.

Angela Henderson:

I was then asked to speak at We're podcast.

Angela Henderson:

I was on stage with Pat Flynn, Steph Taylor, the variety of people, and

Angela Henderson:

I was only episode 14 at the time of that particular conference,

Angela Henderson:

and it was just fascinating.

Angela Henderson:

Podcasting has opened up my world in so many levels.

Angela Henderson:

It's made me more confident.

Angela Henderson:

Speaker has allowed me to show my authority and my credibility in my space

Angela Henderson:

as an online business consultant, a coach.

Angela Henderson:

But also for me, more importantly, it's allowed my voice to make impact.

Angela Henderson:

And the last thing that I would say that's been phenomenal is the amount of

Angela Henderson:

connections and network you can make.

Angela Henderson:

I believe your network equals your net worth.

Angela Henderson:

And once you have a podcast, in my opinion, you get to about episode 20,

Angela Henderson:

which doesn't seem like a lot, but it's almost a half a year, is people

Angela Henderson:

are all like even your biggest fans who you will think like, they're

Angela Henderson:

never gonna gamble on my podcast.

Angela Henderson:

Once they see that you've got some rhythm.

Angela Henderson:

You will, these people will just show up because they know how easy it is

Angela Henderson:

and they're gonna tell their story.

Angela Henderson:

They, you make them look like the hero.

Angela Henderson:

And so yeah, the, the network that I've been able to create,

Angela Henderson:

that's how I know Omar and Nicole, you know, it's, it's phenomenal.

Angela Henderson:

And I believe if you are in alignment and you have a voice and you like to

Angela Henderson:

speak, I believe podcasting should be one of the primary things you infuse

Angela Henderson:

into your business right off the bat.

Angela Henderson:

Yeah,

John Ball:

I think, I think it's a valuable tool, especially for people

John Ball:

who are in the coaching world as well.

John Ball:

And and I do wonder specifically with that, if you could go back to the start of

John Ball:

your journey as a podcaster, is there any advice you wish you could give yourself?

Angela Henderson:

Listen, I'm sitting here not being a dick.

Angela Henderson:

Do what I mean.

Angela Henderson:

But it's like one of those things that's like, I don't know if

Angela Henderson:

there is, and I say that because.

Angela Henderson:

I think often that's what stops people from podcasting is we get the chatter in

Angela Henderson:

our head and then we don't do anything, and then the chatter comes again,

Angela Henderson:

and then we get imposter syndrome.

Angela Henderson:

We don't do anything.

Angela Henderson:

So I'm actually proud of the Angela I was five years ago just to pull

Angela Henderson:

the trigger and do imperfect action.

Angela Henderson:

Do you know what I mean?

Angela Henderson:

So, If there's, it's not so much would I have done anything different?

Angela Henderson:

It's more about just like, just fucking do it.

Angela Henderson:

Do you know what I mean?

Angela Henderson:

Like, it, it will be one of the best assets you have for your business.

Angela Henderson:

You're, yeah.

Angela Henderson:

So that's not trying to be cocky or being in a dish way, but it's, I, I

Angela Henderson:

think we get in our heads so much and it stops people from actually producing

Angela Henderson:

an amazing podcast and enhancing their world and the people around them.

John Ball:

I, I really

John Ball:

like that answer because I think that's something that stops many people with

John Ball:

many things, not just with podcasting.

John Ball:

What mode back getting in your head or not being prepared to sort of

John Ball:

start off sucking at it and, and not being perfect or good enough.

John Ball:

Especially when you hear, like, somebody might tune into this show

John Ball:

and think, oh, you know, they, they know what they're doing.

John Ball:

They know what they're talking about.

John Ball:

How could I do that as well?

John Ball:

I didn't, when I started you didn't when you started, if you.

John Ball:

You can go back and listen to episode one of this show.

John Ball:

I did not have a clue what I was doing and, and it, and it's very apparent.

John Ball:

And yet we started the show.

John Ball:

I got it started and kept going and had no idea where it was even going.

John Ball:

It wasn't a business thing.

John Ball:

It was like a fun project and then this all like, oh, this

John Ball:

could actually be something.

John Ball:

And yes, but I kept, but I kept doing it.

John Ball:

And really, for me, it's only been just looking back,

John Ball:

seeing the growth rather than.

John Ball:

Wondering about whether I was good enough to start.

John Ball:

I just thought, let's do it.

Angela Henderson:

I remember Pat Flynn when he was speaking, he was closing

Angela Henderson:

keynote the year that I was speaking on stage with him, and I remember he played

Angela Henderson:

his first podcast episode and he is like, get ready for cringe ness, right?

Angela Henderson:

It's like, yo, yo, yo.

Angela Henderson:

And he is like, Mike, Mike, Mike.

Angela Henderson:

Yo, yo, yo.

Angela Henderson:

It's Pat Flynn here.

Angela Henderson:

Yo, it's Pod I don't, yo.

Angela Henderson:

And it was like, it's so cringeworthy.

Angela Henderson:

But I mean, pat Flynn too started somewhere.

Angela Henderson:

And I think it's important that.

Angela Henderson:

Don't compare your Chapter zero with someone like Pat Flynn or

Angela Henderson:

yourself or me, where they're at, like a chapter 50, right?

Angela Henderson:

Just know that if you like it and it lights you up, the right

Angela Henderson:

people are gonna listen to you.

Angela Henderson:

The right people are gonna enhance your business.

Angela Henderson:

And again, you get the opportunity every single day or week or however

Angela Henderson:

many podcasts you're producing in a month to make significant change

Angela Henderson:

in the lives of human beings.

Angela Henderson:

It's not just about making more money, it's the change and the

Angela Henderson:

stories and the impact that you.

Angela Henderson:

You will never know you're making because people won't subscribe, right?

Angela Henderson:

So if you're looking at vanity metrics, oh, people are subscribing.

Angela Henderson:

I hardly have any reviews, but you'll occasionally get the email and someone

Angela Henderson:

will say, I've been listening to you for the last six months, and.

Angela Henderson:

What you did for me was X, Y, and Z.

Angela Henderson:

You know, it helped me exponentially.

Angela Henderson:

And then you go, that's why I'm here.

Angela Henderson:

So if you're looking for praise or you're looking for vanity

Angela Henderson:

metrics, it's the wrong thing to do.

Angela Henderson:

But if you're wanting to lead with your heart, and if you're wanting

Angela Henderson:

to lead with impact, and at the same time be profitable and make

Angela Henderson:

money, it's the right thing to do.

John Ball:

Right.

John Ball:

And, and as you mentioned earlier, to sort of call back to the make sure this

John Ball:

is something that's in alignment for you as well, not just something that you

John Ball:

think, oh, everyone else is doing this.

John Ball:

I should do this too.

John Ball:

Because maybe it's not part of your, where you're going

John Ball:

shine if it doesn't feel right.

Angela Henderson:

100%.

Angela Henderson:

And that's like when the women come into me and they're like on TikTok and they've

Angela Henderson:

got a, they're on episode two, whatever.

Angela Henderson:

And I'm just like, Or they're on YouTube.

Angela Henderson:

I'm like, do you like having it?

Angela Henderson:

Like, do you wanna do your makeup every day or whenever you're recording and do

Angela Henderson:

you wanna have to spend all this time?

Angela Henderson:

They're like, no.

Angela Henderson:

And I'm like, well, have you thought about podcasting?

Angela Henderson:

Because you literally can record without a video and you can just

Angela Henderson:

show up and still produce an amazing quality piece of content.

Angela Henderson:

Oh, you could do that.

Angela Henderson:

You don't have to be on video.

Angela Henderson:

Yeah, you get to choose how you record the audio.

Angela Henderson:

You don't have to repurpose video.

Angela Henderson:

Right.

Angela Henderson:

They're like, oh, that sounds a lot easier.

Angela Henderson:

So I've actually moved a lot of people who were doing YouTube into podcasting,

Angela Henderson:

and as soon as they let, like were able to detach from not feeling like they

Angela Henderson:

have failed because their YouTube channel didn't excel and they realigned with

Angela Henderson:

the audio, a k, a podcasting component, their podcast went off and they're

Angela Henderson:

still podcasting today, two, three years later because it's something they're

Angela Henderson:

in alignment with and therefore, you're also more likely to stay consistent.

Angela Henderson:

And consistency to me is massive work.

Angela Henderson:

When we're in, you know, if you think about being consistent on your social

Angela Henderson:

medias or consistent on advertising, whatever it is, consistency does play

Angela Henderson:

a significant role to your success.

Angela Henderson:

So choose something.

Angela Henderson:

If it's not podcasting, choose that one thing and execute it well.

Angela Henderson:

Like I said, we're about to rebrand the podcast here in the upcoming

Angela Henderson:

weeks from time of recording, and we're actually doubling down.

Angela Henderson:

So we'll produce one podcast episode per week where I bring on a guest or

Angela Henderson:

whatever, but we're also gonna do an ask and section where people can submit

Angela Henderson:

their questions and I will answer those.

Angela Henderson:

Optimize what you already have.

Angela Henderson:

Quit chasing the shiny object.

Angela Henderson:

Don't then go again.

Angela Henderson:

I need TikTok and Pinterest and YouTube.

Angela Henderson:

No.

Angela Henderson:

Use what you already have and double down because you're going to scale a

Angela Henderson:

lot quicker because simplicity scales.

Angela Henderson:

Yeah.

John Ball:

And, and I think that's, that's a key message here.

John Ball:

Now, the consistency thing is a really important part with this too.

John Ball:

Whether, whether it's as having your podcast or whether it's being a

John Ball:

podcast guest or both, understanding that results may take a little

John Ball:

time to, to show from your work.

Angela Henderson:

Hundred podcast is a long-term demine strategy.

Angela Henderson:

If you think that you're gonna start a podcast and the next thing you know,

Angela Henderson:

you're either making a, a huge impact or not, I'm gonna tell you, my friend,

Angela Henderson:

don't do it then like, it's because by the time you get your rhythm, by the

Angela Henderson:

time you, your systems done by ti, but.

Angela Henderson:

Like you, you just feel the vibe.

Angela Henderson:

Right.

Angela Henderson:

And also too, depending on your niche market, for example, will also

Angela Henderson:

depend on how long people have to listen to you before they convert.

Angela Henderson:

Typically, our data shows about four and a half to six months before someone

Angela Henderson:

will convert and get on a call with me.

Angela Henderson:

So it's not, cuz I'm not producing quality content.

Angela Henderson:

What happens is they're, they say things like, oh, You were my mentor

Angela Henderson:

for the last four and a half.

Angela Henderson:

Do, I mean six months or whatever.

Angela Henderson:

And now I'm ready to, for you to be my consultant.

Angela Henderson:

But if I was inconsistent and only producing one podcast episode a month,

Angela Henderson:

it probably would take them a year and a half to convert to me because

Angela Henderson:

they need multiple, remember, people need multiple touchpoints from you.

Angela Henderson:

And so, yeah.

Angela Henderson:

So for me it's like, yeah, podcasting's a long-term game, but also don't forget.

Angela Henderson:

You know, I remember going to Social Media Marketing World and I speak to

Angela Henderson:

Mike Sellner who owns it one day, and what he said was, if he's going to,

Angela Henderson:

if he's gonna decide on a speaker at his event, and one speaker doesn't

Angela Henderson:

have a podcast and the other speaker does have a podcast, he's choosing the

Angela Henderson:

person with this podcast because they already know how to use their voice.

Angela Henderson:

They already know how to leverage.

Angela Henderson:

Do you know what I mean?

Angela Henderson:

Impact, even though they might not be really polished on stage, he said

Angela Henderson:

most people can still fumble through it and be okay with it, right?

Angela Henderson:

So, yes, so podcasting and not to mention like.

Angela Henderson:

Opportunities.

Angela Henderson:

You get asked to go on summits, you get asked to, you know, do giveaways together.

Angela Henderson:

You get like asked to potentially do like take over people's Instagram account.

Angela Henderson:

There's so many opportunities that podcasting has not even to mention

Angela Henderson:

if you choose to then monetize it, I haven't monetized it yet, but it, we

Angela Henderson:

are creating sponsorship packages for 2023, uh, along with like inclusion

Angela Henderson:

and newsletter and a variety of other things to do, a holistic approach to it.

Angela Henderson:

But our podcast now will play a big factor in how do we monetize this moving

John Ball:

forward.

John Ball:

Yeah.

John Ball:

Yeah.

John Ball:

No.

John Ball:

You mentioned that you're rebranding your show.

John Ball:

Mm-hmm.

John Ball:

And I'm sure some, I'm sure plenty of people listening into this are gonna

John Ball:

want to check it out, especially as you mentioned, like who you're helping now.

John Ball:

I think some women in the audience are definitely gonna want to check

John Ball:

you out and, and also maybe come and ask you some questions on your, yeah.

John Ball:

On your q and a show.

John Ball:

Um, so let's, let's, I think by the time this airs, your show may well be live.

John Ball:

So with the rebrand, so mm-hmm.

John Ball:

What's, what's it gonna be called?

John Ball:

How can people come and find it?

Angela Henderson:

Yeah, so the current one is called The Business and Live

Angela Henderson:

Conversations Podcast, and I guess I start with that, John, because don't

Angela Henderson:

be afraid to adapt your podcast.

Angela Henderson:

Because you might have grown and you may have just evolved, and as you've

Angela Henderson:

evolved, your podcast has changed.

Angela Henderson:

Don't underestimate the power of doing the impact that you can still

Angela Henderson:

have and being brave to do that.

Angela Henderson:

So I start with that and the podcast now is I used to work with E-com businesses.

Angela Henderson:

And service-based businesses.

Angela Henderson:

And so the Business and Life Conversations podcast draws in

Angela Henderson:

a lot of e-comm businesses, but I'm no longer working with them.

Angela Henderson:

So I'm doing all this work, but it's actually not necessarily a

Angela Henderson:

an r o i with the right clients.

Angela Henderson:

So I've now rebranded to the Angela Henderson online business show where

Angela Henderson:

we focus on business, ma business strategy, mindset, and wealth creation.

Angela Henderson:

So, yeah, so yeah, and I just think it's gonna be, it's more specific.

Angela Henderson:

It's, it's more down the pipeline.

Angela Henderson:

It's fake specifically about business, cuz I work with a variety

Angela Henderson:

of different types of business owners.

Angela Henderson:

So Yes.

Angela Henderson:

So we've rebounded to, yeah, the Angela Henderson online business show.

Angela Henderson:

That's fantastic.

John Ball:

Well, I wish you every success with that show and definitely I will have

John Ball:

links to your podcast in the show notes so people can easily go and check that out.

John Ball:

Visit the show notes.

John Ball:

Whilst you're there, make sure you subscribe to this show as well as

John Ball:

Angelas uh, don't check us out.

John Ball:

I wanted to move into one more thing, which is podcast guesting cuz I, I'm

John Ball:

delighted that you agreed to come and be a guest on my show and this conversation has

John Ball:

already been amazing with so much value.

John Ball:

And so even when, even though I had a sense of that you were gonna be a great

John Ball:

guest last time that we check connected, the reality is surpassed my expectations.

John Ball:

So thank you for that.

John Ball:

What?

John Ball:

What has been the best things to come for you from being a

John Ball:

guest on other people's podcasts?

Angela Henderson:

Oh, goodness me.

Angela Henderson:

I reckon I'm clocking up about 150 guests shows to me in the last couple of years.

Angela Henderson:

I love it, right?

Angela Henderson:

Like I cannot emphasize enough one.

Angela Henderson:

Again, I love the connection and the network.

Angela Henderson:

Two, I love that I get to share my story in my pajamas, right,

Angela Henderson:

without having to go there.

Angela Henderson:

But three.

Angela Henderson:

I also love podcast guesting because in the show notes, I have a very strong

Angela Henderson:

SEO strategy and I make sure that I use my keywords in people's show notes to

Angela Henderson:

on order to get back links back to my website, which helps Google identify that

Angela Henderson:

I am someone to gonna mean of authority, and they start to rake me better.

Angela Henderson:

So then I go to page one, spot one page zooming spot two, or whatever

Angela Henderson:

it is, based on my keywords.

Angela Henderson:

So if you leverage podcast guesting with an SEO strategy, it's also brilliant

Angela Henderson:

because then you're not having to pay for.

Angela Henderson:

Excuse me.

Angela Henderson:

Other, do you mean additional SEO strategy tactics?

Angela Henderson:

You could already leverage what you're already using.

John Ball:

Hmm.

John Ball:

I, I like the sound of that, and that is something I haven't heard very much about.

John Ball:

It's like a lot.

John Ball:

I've been in podcasting and I even work within a podcasting training company.

John Ball:

Don't hear that much about s e o in podcasting.

John Ball:

And, and so where, where has that strategy come from?

John Ball:

How could people who are looking to do this utilize that s e O strategy?

Angela Henderson:

The first thing is, is you are either going to want to

Angela Henderson:

figure out what your keywords are.

Angela Henderson:

So for example, in the show notes, one of my primary keywords is business coach.

Angela Henderson:

Another keyword is keynote speaker, and another keyword is podcast.

Angela Henderson:

I can't, something out there, I don't have it in front of me.

Angela Henderson:

So when someone finishes a podcast, John, you'll get it from me, is in

Angela Henderson:

the show notes is I'll say, Hey John, these show notes are really lovely.

Angela Henderson:

Oh, I have a really strong s e o strategy and I, so I always wait to

Angela Henderson:

talk to the guest until after I add value to their show, until after

Angela Henderson:

it's been published, because I don't wanna be a difficult podcast guest

Angela Henderson:

bec and being like Mariah Carey diva.

Angela Henderson:

But once I build the rapport and I add value, they're so gracious with it.

Angela Henderson:

They're like, oh my gosh, yes, my team and I will get on it.

Angela Henderson:

So I'll cite in the opening paragraph.

Angela Henderson:

Can you say International business coach and can you hyperlink

Angela Henderson:

business coach to my homepage?

Angela Henderson:

Com a keynote speaker.

Angela Henderson:

Can you hyperlink the word keynote speaker to my keynote speaker page

Angela Henderson:

and the whatever my last one is.

Angela Henderson:

And then what happens now is, is I have say, 50 back links from 50 other websites.

Angela Henderson:

So Google goes, well, hold on, have 50 websites.

Angela Henderson:

All are saying she's a business coach and all are saying she's a keynote speaker.

Angela Henderson:

She must know what the hell she's doing.

Angela Henderson:

So we're gonna start to rank her for those keywords because she's got, she's building

Angela Henderson:

authority from other people versus just using business coach on my website.

Angela Henderson:

So it's like onsite SEO o offsite, SEO O.

Angela Henderson:

And so, yeah, and we've got about five or six different like

Angela Henderson:

little phrases we'll give to the.

Angela Henderson:

Podcast interviewer, and so that we're not all just like, you don't want

Angela Henderson:

to keyword saturate things either, and so we'll just like alternate

Angela Henderson:

those so that we're spreading those back links across multiple keywords.

Angela Henderson:

So, yes.

Angela Henderson:

That's

Angela Henderson:

a great strategy.

Angela Henderson:

One that I'm gonna employ and, and I'm sure anyone listen to this who's doing

Angela Henderson:

podcast guesting should definitely make some notes about that and make

Angela Henderson:

sure that you have that in your strategy if it's not already there.

Angela Henderson:

What have been perhaps some of your most interesting or

Angela Henderson:

enjoyable experiences as a guest?

Angela Henderson:

Oh, I mean, other than this show, right?

Angela Henderson:

Other than this show.

Angela Henderson:

I mean, listen, I, I think it's just about how you can

Angela Henderson:

just talk about so many things.

Angela Henderson:

Sometimes it doesn't have to be about business.

Angela Henderson:

Like, so for example, obviously I'm a business consultant, but like,

Angela Henderson:

I've been asked to be on like five different divorce podcast episodes

Angela Henderson:

over the last little while too.

Angela Henderson:

So I asked my husband for a divorce on Christmas Day.

Angela Henderson:

Those listening might be like, God, you're the biggest douche bag ever.

Angela Henderson:

But again, it, I didn't wanna go into another year.

Angela Henderson:

Right.

Angela Henderson:

I have a say.

Angela Henderson:

Whatever you are not changing, you are choosing.

Angela Henderson:

So here I was saying this to my clients, but not being true to it myself.

Angela Henderson:

So whatever, you're not changing, you're choosing.

Angela Henderson:

I remember on Christmas day, my husband did one last inin that kind of put me over

Angela Henderson:

and I remembered going to the bathroom and I was crying and I looked at myself.

Angela Henderson:

I said, not this year.

Angela Henderson:

This year we do.

Angela Henderson:

You know what I mean?

Angela Henderson:

And so I walked out and I sitting on for the kids, I said,

Angela Henderson:

you've got till March to go.

Angela Henderson:

Now, I never in my wildest dreams thought that people would hear my

Angela Henderson:

story on my podcast or hear like, I like, you know, talk about it in like

Angela Henderson:

a blog article or whatever, and they're like, will you come on the podcast?

Angela Henderson:

Because my hus, my ex-husband lives 20 seconds from my front door.

Angela Henderson:

He comes over for Christmas, he comes over for birthdays.

Angela Henderson:

He still uses my fricking washing machine every Sunday to wash his clothes.

Angela Henderson:

Okay?

Angela Henderson:

Right.

Angela Henderson:

But, and society wants divorce to be hard.

Angela Henderson:

Now I caveat it.

Angela Henderson:

There was no affair, there was no drug addiction.

Angela Henderson:

There was do, I mean there like it was it, it was a cleaner divorce.

Angela Henderson:

Again, I don't know what it's like to have, if someone has an affair,

Angela Henderson:

so I understand it could be hard, but also he's an easygoing guy.

Angela Henderson:

I'm an easygoing girl, so it's been actually relatively easy.

Angela Henderson:

So when people hear my story, they're like, can you come on my podcast?

Angela Henderson:

Can you talk about this?

Angela Henderson:

So even though it's not probably gonna drive me traffic as a business

Angela Henderson:

consultant, I still get to use my voice and talk about a variety of other things

Angela Henderson:

that is still going to help people, even though that's not what you know.

Angela Henderson:

I mean, my podcast is about.

Angela Henderson:

So that's what is beauty, and I've met some amazing, most beautiful humans

Angela Henderson:

from being able to share my story.

John Ball:

Yeah.

John Ball:

So when it comes to appearing on podcasts, like a lot of people would

John Ball:

take the strategy of really only looking to appear on shows that perhaps are

John Ball:

to their target audience, to their particular avatar or demographic.

John Ball:

But you decided that that's not essential for you or, or is that something No, I

Angela Henderson:

decided that it feels so, I'd say 85% of my are still,

Angela Henderson:

because I also believe about what's my R o I, and I'm very big about

Angela Henderson:

intention showing up with intention.

Angela Henderson:

But I'm also big about giving back to community and if my story can

Angela Henderson:

help someone else, I'm all not all about a return on investment.

Angela Henderson:

I'm about leading with value first.

Angela Henderson:

And everything else I believe will happen from the way that it will work.

Angela Henderson:

Right?

Angela Henderson:

And don't underestimate that just because you're talking to a show of

Angela Henderson:

people who you mean are women who have equally just going through a divorce.

Angela Henderson:

Don't underestimate that.

Angela Henderson:

They might be in business or they might be in a nine to five job, but

Angela Henderson:

their best friend is just opened up her business and she needs help.

Angela Henderson:

Don't underestimate that.

Angela Henderson:

Who's or don't assume who's listening is not actually gonna ever help you.

Angela Henderson:

They might not buy from you, but they might go, this lady was phenomenal.

Angela Henderson:

Go and just check her out.

Angela Henderson:

And then next thing you know, they start to do the marketing for you.

Angela Henderson:

So again, that reduces me having to work on funnels or you know, I

Angela Henderson:

saw funnels, but you're not then as heavily reliant because other people

Angela Henderson:

are doing the heavy lifting for you.

Angela Henderson:

Yeah.

Angela Henderson:

Yeah,

John Ball:

absolutely.

John Ball:

I, I often will recommend coaches and speakers if, especially if they

John Ball:

don't have a podcast of their own, to start by going on podcast as a guest.

John Ball:

Hell

Angela Henderson:

yes, hell

John Ball:

yes.

John Ball:

Because I think that's a great place to, and, and, but I also think the things that

John Ball:

you mentioned earlier about getting head.

John Ball:

Those can be things that can stop you even doing the guesting stuff.

John Ball:

And, and you know, I, you are a very experienced guest.

John Ball:

Now I'm a somewhat experienced guest.

John Ball:

I don't go on as many shows as you do, but I'm working on changing that actually.

John Ball:

Cause I, I, I know how valuable it is to be a guest on other people's shows.

John Ball:

And, and I wonder now, I've had to learn a few things about being

John Ball:

a guest on other people's shows.

John Ball:

What are the things that you had to learn to, to help you show up as a great guest?

Angela Henderson:

Mm-hmm.

Angela Henderson:

My thing is, is that, I think you saw this when you and I spoke initially,

Angela Henderson:

is that, It's someone else's show.

Angela Henderson:

Let me just repeat that.

Angela Henderson:

It's someone else's show.

Angela Henderson:

So what can I do of service for your show, for your listeners to

Angela Henderson:

get the most value out of that time that they're listening to you and I?

Angela Henderson:

It's not about me going and talking about my next funnel or come

Angela Henderson:

by my book or come and do this.

Angela Henderson:

No.

Angela Henderson:

What does the interviewer need for his or her show, and how can I lead with

Angela Henderson:

value First, check your ego at the door.

Angela Henderson:

Stop doing things just because you want the next transaction or you

Angela Henderson:

would not want the next dollar.

Angela Henderson:

There's a great book called The Go-Giver by Bob Berg and John David

Angela Henderson:

Mann, where they talk about the five laws of Strat Fear Success, and

Angela Henderson:

ultimately what they say is lead with value and you'll become profitable.

Angela Henderson:

That's what I say when you're a podcast guest or when you take over someone's

Angela Henderson:

social media account or you write a blog, lead with value first and

Angela Henderson:

the world whatever you believe, God, the universe, Hindu, whatever will,

Angela Henderson:

it will come back to you tenfold.

Angela Henderson:

But check your ego at the door is what I say.

Angela Henderson:

And make sure that you're there to provide for the interview in his show and

Angela Henderson:

her show not what you, not your agenda.

John Ball:

Yeah.

John Ball:

Uh, particularly like that as anyone who has a podcast probably knows that you're

John Ball:

likely to receive multiple applications a week for people who wanna be on the show.

John Ball:

Yes.

John Ball:

Where from people who are just like, here's why I'm, here's why I'm wonderful.

John Ball:

Here's why my client is a wonderful guest for your show.

John Ball:

They've done this, this, this, and this.

John Ball:

It's like, well, Okay, but why?

John Ball:

Why should I go?

John Ball:

Why should my audience care?

John Ball:

Or how is that relevant to me or my show or what I do?

John Ball:

A lot of people miss that.

John Ball:

It's like, it's not about that.

John Ball:

It's like, you might be the most amazing guest, but I don't know how you're

John Ball:

gonna add value for me or my audience.

John Ball:

And that's what I need to know.

John Ball:

And, and it's one of the key reasons why, why I always have a, like a pre-interview

John Ball:

chat so we can connect and create a bit of rapport, but also we can plan out

John Ball:

what we're gonna talk about and we know.

John Ball:

We know what we're, that we're gonna be doing something that's valuable by the

John Ball:

time we get to recording an episode.

Angela Henderson:

And I know too, like sometimes it'll be a no.

Angela Henderson:

I remember I was like, did a pre-interview with one person,

Angela Henderson:

one ton, and I said the word fuck.

Angela Henderson:

And she said, do you say that often?

Angela Henderson:

And I said, well, sometimes it just flies outta my mouth.

Angela Henderson:

And she said later on she said, listen, she's like, I appreciate your time.

Angela Henderson:

She's like, however, she's like, um, you're not the right caliber for my show.

Angela Henderson:

Okay, well, I could have cried or boohooed, but respect that

Angela Henderson:

it's her show and her rules.

Angela Henderson:

It doesn't mean you're a bad person.

Angela Henderson:

She didn't say that.

Angela Henderson:

She's just saying for her show and her boundaries, I wasn't the right person.

Angela Henderson:

Right.

Angela Henderson:

And that's okay.

Angela Henderson:

I still get to be me and I get to show up as authentically me, and some

Angela Henderson:

people will like it and others don't.

Angela Henderson:

That's the beauty of the rappel and retraction model, right?

Angela Henderson:

Yeah.

Angela Henderson:

I repel a lot of people because I'm very blunt to the point, but

Angela Henderson:

I also believe life's too short to sugarcoat things and fluff around.

Angela Henderson:

Where other people, they're happy to sit in the fluff, not me.

Angela Henderson:

So just know that if you start looking at guesting, you're gonna

Angela Henderson:

get way more nos than you are yeses.

Angela Henderson:

But what I can tell you is a wonderful strategy is that once you get your own

Angela Henderson:

podcast up and going, you find out who else has podcasts and you do swaps.

Angela Henderson:

And it almost nine times outta 10 is an ultimate hell yes, I'm in because people

Angela Henderson:

see the mutual benefit of swapping.

Angela Henderson:

On established shows that have already been going, given six,

Angela Henderson:

six months or more type scenarios.

Angela Henderson:

So again, I, I encourage you, if the podcast is right, the

Angela Henderson:

benefits again outweigh itself.

Angela Henderson:

Yeah,

John Ball:

I, I've spoken with a few people who've talked to me about

John Ball:

they, they've actually tracked how much businesses has come to them

John Ball:

through their podcast appearances.

John Ball:

Do, do you have an idea what that is for yourself?

Angela Henderson:

Listen, we try to start tracking, and again, this isn't

Angela Henderson:

being cocky, but because the amount of shows I've been on, it's very difficult

Angela Henderson:

to track it because sometimes people have heard me on multiple shows.

Angela Henderson:

Sometimes people heard, they say, I heard you in a podcast guy in the uk.

Angela Henderson:

Don't remember who, but I'm sorry.

Angela Henderson:

I knew, but I knew your name.

Angela Henderson:

Right.

Angela Henderson:

And so I knew to Google you and I was like, okay.

Angela Henderson:

Yep.

Angela Henderson:

Cool.

Angela Henderson:

So it's very difficult.

Angela Henderson:

We can, we have on an onboarding call and when we pre-qualify

Angela Henderson:

people, when they work with us.

Angela Henderson:

How did you hear about us?

Angela Henderson:

Google Podcast.

Angela Henderson:

Guest.

Angela Henderson:

Podcast.

Angela Henderson:

But it's, it's quite hard for them a lot of times to give us the specific podcast.

John Ball:

Yeah, that's, it is fair.

John Ball:

It's fair enough.

John Ball:

And it just, but you, but you certainly know that it has provided benefits to you.

Angela Henderson:

100%.

Angela Henderson:

Yeah.

Angela Henderson:

So when they take the box, I've heard you on a guest podcast, and that typically

Angela Henderson:

falls right underneath my own podcast.

Angela Henderson:

That's an indicator to me that data doesn't lie.

Angela Henderson:

And so it's like, do more of that.

Angela Henderson:

And so again, don't go and start my own TikTok show.

Angela Henderson:

Don't go into YouTube.

Angela Henderson:

If podcasting is where it's at, let me double down and optimize that.

Angela Henderson:

Hence what we're doing with ours.

Angela Henderson:

Releasing two shows versus one.

Angela Henderson:

Now just optimize what you've already got.

Angela Henderson:

You don't have to keep more.

Angela Henderson:

Again, I'm gonna say simplicity scales.

John Ball:

Yeah.

John Ball:

Other than having people come in, Follow your, your podcast

John Ball:

and your rebranding show.

John Ball:

What's one piece of action you would love people to take from

John Ball:

having listened to our conversation?

Angela Henderson:

I would love people to go back and look at all the things they're

Angela Henderson:

doing and generally assess what's bringing them enlightenment, ease, flow, and roi.

Angela Henderson:

Because most people won't go and reflect on what's working for their business

Angela Henderson:

and not working for the business.

Angela Henderson:

They just keep moving to the next thing and the next thing and the next thing.

Angela Henderson:

Take an hour of your time and look at all the things that you do on a daily

Angela Henderson:

basis, weekly basis, and number it from one to 10, 10 is having impact.

Angela Henderson:

Zero, it's not.

Angela Henderson:

And start calling things.

Angela Henderson:

Don't add more.

Angela Henderson:

Start calling things and double down.

Angela Henderson:

Because if you don't know where the return on investment is for your

Angela Henderson:

time, cuz time's the one thing that you cannot buy back in the world.

Angela Henderson:

So one thing you can't buy back in the world.

Angela Henderson:

So start to identify the efficiencies in your time and

Angela Henderson:

where the ROI is coming back.

Angela Henderson:

Because until you assess that, you're just gonna keep chasing the next

Angela Henderson:

thing and chasing the next thing.

Angela Henderson:

Doing more, doing more, doing less is going to get you where you need to go.

Angela Henderson:

But unless you look at the data and look at the roi, you're never gonna know.

Angela Henderson:

Yeah.

Angela Henderson:

Fantastic.

John Ball:

Great advice.

John Ball:

For those who begin, I would really like to work with Angela.

John Ball:

You'll be, you'll find links to get in touch through the show notes and certainly

John Ball:

do go and check out the podcast and they can come and ask you questions, right

John Ball:

with your new show that they can 100%

Angela Henderson:

questions.

Angela Henderson:

Yep.

Angela Henderson:

So we're putting the link on the website.

Angela Henderson:

So again, if you've got a question, ask an, and you also will get a shout out.

Angela Henderson:

So I'll say like, Hey, this is Angela Henderson from,

Angela Henderson:

you know, Henderson dot Comu.

Angela Henderson:

She's a business consultant.

Angela Henderson:

She helps people do da, da, da da da tuning in front, or you know, asking

Angela Henderson:

a question from France and then I'll say, this person's question is this.

Angela Henderson:

So also, like I said to people when we started to market this is it also helps

Angela Henderson:

them with getting back links from my website and the show notes back to them.

Angela Henderson:

They get a shout out and they again do mean, get their question answered.

Angela Henderson:

So if you do need, do you know you got any business questions, make

Angela Henderson:

sure to submit a question for us to be able to answer that on the show.

John Ball:

Fantastic.

John Ball:

Well, I knew that your intention on coming on the show was to provide value.

John Ball:

You have provided bucket loads of it more than I could have expected.

John Ball:

It has been an absolute delight to speak to you what earning is, some incredible

John Ball:

stories, incredible achievements, and, and the work you're doing is fantastic

John Ball:

and have nothing but admiration.

John Ball:

I'm so happy that you came to be a guest on Podfluence.

John Ball:

Thank

Angela Henderson:

you.

Angela Henderson:

So, gosh.

Angela Henderson:

Well, thank you so much my friend.

Angela Henderson:

I appreciate you your wholesomeness and decia your awesomeness to get, again,

Angela Henderson:

the voice out through podcasting.

Angela Henderson:

So here's to many more podcasts.

Angela Henderson:

So yes, look forward to cheering you on.

Angela Henderson:

Thank you.

John Ball:

Hope you've enjoyed this episode of Podfluence.

John Ball:

In this episode, we've learned that hustle really means being out of

John Ball:

alignment and why it's important that women are making money.

John Ball:

How to earn your seat at the high earners table and the immense

John Ball:

value of imperfect action.

John Ball:

And maybe a few more things besides.

John Ball:

I don't think anyone could have listened to that conversation without taking

John Ball:

away at least one piece of high value.

John Ball:

And if you did, I encourage you to go and check out Angela's website.

John Ball:

You'll find the link for that in the show notes and take a listen to

John Ball:

her newly rebranded podcast show.

John Ball:

Remember that if you put your questions to her on the show, she's gonna credit

John Ball:

you and give you some backlink love.

John Ball:

Which sounds a little ruder than I'm into to.

John Ball:

However, if you want to become a top 1% podcast guest and have some

John Ball:

Podlfuence of your own, download my free ebook so that you can start building

John Ball:

authority following and profits from podcast guesting in less than an hour.

John Ball:

All you have to do is click the link in the show notes.

John Ball:

I will forward to catching up with you again on another episode of Podfluence.

John Ball:

Wherever you're going, whatever you're doing, have an amazing rest of your day.

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About the Podcast

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Podfluence
The podcast that helps business coaches build influence and income with podcasts

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About your host

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John Ball

From international flight attendant to international coach and trainer. Then on to podcaster and persuasion expert, it's been quite the journey for John. Now the author of the book Podfluence: how to build professional authority with podcasts, and host of the Podfluence podcast (formerly Speaking Influence) with over 150 episodes and over 10,000 downloads John is now focused on helping business coaches and speakers to build a following and grow your lead flow and charisma. You can now also listen to John on The Coaching Clinic podcast with his good friend and colleague Angie Besignano and the Try To Stand Up podcast where John is on a journey to become funnier on the stage and in his communication.