Donna Kunde

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You are listening to business podcasting Made Easy, the TV Talk Show Formula, where you get a roadmap to elevate your authority and expand your visibility with a TV talk show that you're proud of on the IBGR network. This is episode number ten, and today we're talking about defined your audience now, especially if you're just getting started. Welcome to the show. I'm Donna Kunde, co founder of the IBGR Network global Radio Authority and podcast expert and producer of over 14,000 podcasts.

Declan Oceguera

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And I'm Declan Oceguera, TV producer and international TV talk show host. And my TV Talk Show Formula has impacted over 100,000 lives and counting globally. Gives business owners and entrepreneurs a simple way to be seen and heard with their own purpose driven message. And we are your hosts for this 13 week journey. And remember that you can easily follow the plan@tvtalkshowformula.com. And if you would like direct live support from us for your business TV talk show, then you can contact us today at tvtalkshowformula.info.

Donna Kunde

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So to start this episode, as we usually like to do, is a focus quote. This one is by yahoo serious. I'm not sure who that is, but.

Declan Oceguera

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We know they're serious and we love the quote.

Donna Kunde

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And it says, find your own specific voice in filmmaking and go for it. Either people will get it or they won't. And that's what it's all about. And so here we go into episode ten. It's kind of what do they call those quotes where it's a circle quote. It tells you one thing, but then it tells you the other thing, and we say it's both okay. And it really is.

Declan Oceguera

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Yeah. Yes. And of course, this is filmmaking, but we're talking about TV talk show making. It's all relevant. But what we like about this quote is that part of the process of being specific is specifically to weed out the people that are not specific to what you're talking about.

Donna Kunde

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Yeah, there's a saying in sales that the faster you can get to know, the better.

Declan Oceguera

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Reminding myself of that lately.

Donna Kunde

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Yeah, because the fence sitters will not give you any good feedback on am I doing this right? Am I connecting? And so really, the reason for this episode is that in order to become a person worth watching, you need to get specific about who might be searching for your expertise. I've said it before on many of my podcasts, how impactful it was when a mentor told me that your message might be the same as other people in the world, but there are individuals who are just waiting to hear your message with your voice. They will only hear your voice.

Declan Oceguera

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And it could also be that you're the one who's the tipping point, where they've been hearing the idea, the message, the information from many sources. But then finally, it resonates best with you because of how you are and who you are and how you speak and what you're saying. And even what you're not saying. Right. All these aspects. And this is why it's so important, because we never know when we are going to be that tipping point person that aligns with that kind of ideal client that we want to serve.

Donna Kunde

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Yeah. And it is all about service when we talk about because there's people that talk about target market and there's a lot of pushback into they're people, it's not a target.

Declan Oceguera

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Right.

Donna Kunde

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When we were on the last episode and we had talked about your future audience, getting really specific is important, but not yet. It was just this idea that if you want to be as successful as you possibly can, you really need to get comfortable with the idea that you're going to choose. In the last episode, you and I were talking about how a lot of our clients have a big resistance to choosing.

Declan Oceguera

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I'm laughing because I know what that's like. Personally. I've been going through that myself recently with a different project I'm working on, and I know that I need to be specific, and yet it's kind of a journey, right. Going through the process. But it's so important because it's the launch pad. It gives you the language, really specific language, and it makes things so much better and easier and clearer for the people who you want to attract. There's less confusion, and when you don't.

Donna Kunde

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Do that, that's the clarity. Oh, my gosh.

Declan Oceguera

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Yeah. When you're trying to reach everyone, you might think you sound great and people might like what you're doing, but they're not raising their hand to work with.

Donna Kunde

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You because you're so vaguely clear, vaguely specific, that they're going to be vaguely interested. Not getting them anything to really sink their teeth into.

Declan Oceguera

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Right. It's like, it's nice. It might be inspiring, even, but it isn't enough to get them to say, oh, yes, please, what's next?

Donna Kunde

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How do I take me to the next step.

Declan Oceguera

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Take me, beam me up.

Donna Kunde

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And so I deal with it in the podcasting world. You deal with it with TV talk show hosts. There's so many of these budding creatives hosts who refuse to define an ideal audience because they're afraid of missing out on potential viewers and clients. And the truth is, you need to speak to the struggles and aspirations of your viewers using their language if you want to grow your viewership. And you can only do that when you identify your ideal viewer with as much detail as possible.

Declan Oceguera

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Yes. There's no escaping it. Well, there is. If you try to escape it, you're not going to get to where you want to be, and we want you to get to where you want to be. So get specific.

Donna Kunde

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It's not about putting you in a box, anyone in a box. It's not about that. I think it was in the last exercise or coming up, I've lost track of where we are, but there's these three buckets. Yeah. That's coming up of what you can do. You ask yourself these questions and you get a piece of paper. List it out in column one, who would you work with for free? Column two, who would you work with at a reduced cost? Column three, who would I work with if they were willing to pay full price? And the big surprise is your ideal audience might not be who you think it is.

Declan Oceguera

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Yes, I know we've talked a lot about this in preparing for this episode, and I would love for you to define what you mean by these three categories. And I think especially when you say who would I work with for free? Because it's not I know that's what we're saying, but how you describe this really makes so much sense. Could you talk about that?

Donna Kunde

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Sure, I'd love to. Before I get into that, though, make sure you subscribe to thetvtalkshowformula.com so you don't miss an episode. All of the steps are important, and at any time, if you want support from us for your TV talk show, contact us at tvtalkshowformula info and we'll be happy to walk you through any of these steps individually. Have that conversation. So for me, when I talk about free, my passion work is to work. It's transformational coaching change. That's my sweet spot. So I want to work with world changers and help them make a bigger impact. They must be able to pay full price to work with me, but I would work with them for free. I have worked with them for free if they can't pay full price. I do mission work, basically, kind of scholarship, so to speak. And so for me, free is transformational coaching, reduced prices, business owners who are coachable and have a world changer mission. So first, the transformation, the heart centered, big. I want to make a difference in the world. Second is I'm a business owner and I have a mission to make a difference. And so that's who I would work with for reduced price. I'm not saying I will, but I could. And then full price is if I go into sales training or other working with other business owners or any of the other skills that I have that I could do, like life well, I won't do life coaching or relationship coaching. I could, I have it's just not my sweet spot.

Declan Oceguera

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Right? Yeah, I love that. And I think it's really important to be clear on the who won't you work with? This just happened to me this week. Someone wanted marketing support and copywriting support and a lot of the things that we're doing to create this podcast. And can I do these things? Will I do them for me and my projects? Yes. But do I want to coach someone else on that? Absolutely not. And they got mad at me, seriously mad at me because I said no kindly. But that's not what I do. And here are some places you can go, there's other people for that. So it's so important to be clear, because then you feel resentful when you take things on like that, and it's not your sweet spot.

Donna Kunde

:: 09:5700

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Yeah. It's just this idea of you are in the business that you're in because you have a passion to do something with someone. So I just put these people in a column based on the return on investment. You invest time into them. And would you do that for free? Because you're getting enough energy back even without the payment? To be clear, I'm not saying do this for free. What I'm saying is, what does your heart say? And that's usually a good place to start.

Declan Oceguera

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I recommend it.

Donna Kunde

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Yeah. So what kind of action do we want them to take this week?

Declan Oceguera

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Declan, to be clear, we're inviting you to make your list with these four buckets and to think about who are the kinds of people that could be into these buckets. And then we want you to choose a particular type of viewer that you do want watching you so process of elimination, and we want you to write down how they connect with your purpose, your mission, and your values. So you're defining your ideal audience in this case. So we're taking you another step further into getting that clarity. And I can't stress enough how important this step is, really anything else that we have to say to you if you're not willing to do this. It's all going to be nice information, but it's not going to get you where you really want to be. So this is really kind of a turning point moment, I think, in our formula.

Donna Kunde

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Yeah. And I want to say also that maybe you've done this before. Maybe somebody said, oh, no, that can't be who you want to work with, because I had that happen to me. I said, I want to work with World Changers. I was working with a marketing professional, and this professional said, World Changers, nobody's going to resonate with that. You need to be a leadership coach. And I was like, oh, my God.

Declan Oceguera

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This has happened to me, too.

Donna Kunde

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Yeah. So go with your heart on this exercise. Really? Just intuition, heart, wherever you want to go. Don't listen to what they say. If anybody has ever talked you out of who you think your passion work is, just allow it to flow. And in the last 25 seconds, Declan, what do you got?

Declan Oceguera

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Yeah. Sometimes they tell you you'll never make money doing that, too.

Donna Kunde

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Yes.

Declan Oceguera

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Turn that out. Don't listen to that. Listen to your heart. Exactly what she just said.

Donna Kunde

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Yeah.

Declan Oceguera

:: 12:3000

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We have to wrap up, but we're going to have more for you in the next episode. Make sure to subscribe to Tvtalkshowformula.com. And again, if you want support from us for your TV talk show, then contact us at tvtalkshowformula.info. And this is great.

Donna Kunde

:: 12:4600

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Taking episode ten. Define your audience now, especially if you're just getting started. I'm Donna Kunde,

Declan Oceguera

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and I'm Declan Oceguera, and if you can't tell, we're really excited to talk to you about these things.

Donna Kunde

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Yeah. Don't go anywhere. We'll be right back.