The SaaS Sprints Podcast (Content Marketing Podcast)

Amplify your brand narrative with content: Morgan J Ingram

Episode Summary

In this episode of The SaaS Sprints Podcast, Morgan J Ingram shares how organic content marketing can help you amplify your brand narrative. He explains how the Angel Falls Method helps you create content that will work for you, and engage your customers on a deeper level. Morgan shares some powerful case studies of businesses such as Lavender that have used content marketing to achieve notable results, and provides valuable insights on how to start and scale your content strategy. If you're looking to beef up your brand narrative and marketing efforts, then this episode is a must-listen! ๐—–๐—›๐—”๐—ฃ๐—ง๐—˜๐—ฅ๐—ฆ 00:00 - Intro 01:35 - What is narrative led growth 03:26 - Who sets the tone? 06:37 - Video framework for prospecting 10:12 - What it takes to be a great content creator 14:23 - Angel Falls Method for content repurposing 17:25 - What makes Angel Falls Method different 19:20 - Not every employee will advocate your brand 20:15 - Executives need to be advocates 23:20 - Why Lavender is successful on social media 24:36 - How to advocate without losing authenticity 28:10 - Rapid Fire 38:22 - Connect with Morgan on LinkedIn 39:00 - Parting msg: Try one experiment this year that you're afraid to do

Episode Notes

In this episode of The SaaS Sprints Podcast, Morgan J Ingram shares how organic content marketing can help you amplify your brand narrative. He explains how the Angel Falls Method helps you create content that will work for you, and engage your customers on a deeper level.ย 

Morgan shares some powerful case studies of businesses such as Lavender that have used content marketing to achieve notable results, and provides valuable insights on how to start and scale your content strategy.ย 

If you're looking to beef up your brand narrative and marketing efforts, then this episode is a must-listen!ย 

๐—–๐—›๐—”๐—ฃ๐—ง๐—˜๐—ฅ๐—ฆย 

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00:00 - Introย 

01:35 - What is narrative led growthย 

03:26 - Who sets the tone?ย 

06:37 - Video framework for prospectingย 

10:12 - What it takes to be a great content creatorย 

14:23 - Angel Falls Method for content repurposingย 

17:25 - What makes Angel Falls Method differentย 

19:20 - Not every employee will advocate your brandย 

20:15 - Executives need to be advocatesย 

23:20 - Why Lavender is successful on social mediaย 

24:36 - How to advocate without losing authenticityย 

28:10 - Rapid Fireย 

38:22 - Connect with Morgan on LinkedInย 

39:00 - Parting msg: Try one experiment this year that you're afraid to doย 

๐Ÿ’Œ Connect with Morgan J Ingram ๐Ÿ’Œย 

โžŸ Linkedin ๐Ÿ”— https://www.linkedin.com/in/morganjingram/

Also, please listen to the episode on:ย 

โžŸ Apple ๐Ÿ”— https://podcasts.apple.com/us/podcast/amplify-your-brand-narrative-with-content-morgan-j-ingram/id1686734014?i=1000621426711

โžŸ Spotify ๐Ÿ”— https://open.spotify.com/episode/3DKADtlbnTaCKsR5i3jfTA

โžŸ Google Podcast ๐Ÿ”—https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/OTk0ZDA4M2MtYjE5OS00NjAzLWJkNGQtMDI0YmU5YzlkYzZi?

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โœจ ๐‰๐จ๐ข๐ง ๐’๐š๐š๐’ ๐’๐ฉ๐ซ๐ข๐ง๐ญ๐ฌ โœจย 

๐Ÿ”—https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/

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๐Ÿ ๐—”๐—ฏ๐—ผ๐˜‚๐˜ ๐—ฆ๐—ฎ๐—ฎ๐—ฆ ๐—ฆ๐—ฝ๐—ฟ๐—ถ๐—ป๐˜๐˜€ ๐Ÿย 

SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk!ย 

No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.ย 

๐Ÿ”— https://www.saas-sprints.com/

โžŸ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities?ย 

๐Ÿ”— https://www.saas-sprints.com/podcast/

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โžŸ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 ๐Ÿ”— https://youtu.be/F27byS9VstY

โžŸ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 ๐Ÿ”— https://youtu.be/MkPwZKfRKk0

โžŸ How often should you re-evaluate your product positioning ๐Ÿ”— https://youtube.com/shorts/0xJ-jg1wnt4

โžŸ The secret to attention-grabbing headlines | SaaS Sprints Clips ๐Ÿ”— https://youtube.com/shorts/YrDGdqTgQPs

โžŸ Product launches should be different from marketing launches ๐Ÿ”— https://youtube.com/shorts/WKts4BMRESE

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๐—ฅ๐—ฒ๐—น๐—ฎ๐˜๐—ฒ๐—ฑ ๐—ฆ๐—ฒ๐—ฎ๐—ฟ๐—ฐ๐—ต๐—ฒ๐˜€:ย 

morgan ingram podcastย 

how to build your brand narrativeย 

angel fall methodย 

repurposing contentย 

morgan j ingram linkedinย 

content creationย 

brand narrative