In this episode of The SaaS Sprints Podcast, Devin Reed, the Head of Content at Clari, joins us to talk about content strategy for early-stage SaaS startups. He shares about how to build the content marketing strategy for your SaaS, even if you're a team of one. Devin covers webinars, podcasts, blogs, ebooks and the whole nine yards, including how to measure content outcomes. So if you're looking for tips on how to create a killer content for your early-stage SaaS startup, then this is the episode for you! 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:15 - Starting as a one person content team 02:49 - First 30 days of a content marketer 04:56 - The power of webinars and mid-funnel 07:20 - Make content entertaining and educational 09:57 - Structuring the content team 11:50 - Measuring content marketing 14:07 - Start with the CEO slide 15:55 - Documenting & aligning on POV 18:08 - Executing on the POV 21:20 - Being intentional about podcasts 25:08 - Role of podcasts in your content mix 27:30 - Rapid Fire 32:14 - Connect with Devin on LinkedIn 32:45 - Parting msg: Pick metrics that align to org goals
In this episode of The SaaS Sprints Podcast, Devin Reed, the Head of Content at Clari, joins us to talk about content strategy for early-stage SaaS startups.
He shares about how to build the content marketing strategy for your SaaS, even if you're a team of one. Devin covers webinars, podcasts, blogs, ebooks and the whole nine yards, including how to measure content outcomes.
So if you're looking for tips on how to create a killer content for your early-stage SaaS startup, then this is the episode for you!
𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦
00:00 - Intro
01:15 - Starting as a one person content team
02:49 - First 30 days of a content marketer
04:56 - The power of webinars and mid-funnel
07:20 - Make content entertaining and educational
09:57 - Structuring the content team
11:50 - Measuring content marketing
14:07 - Start with the CEO slide
15:55 - Documenting & aligning on POV
18:08 - Executing on the POV
21:20 - Being intentional about podcasts
25:08 - Role of podcasts in your content mix
27:30 - Rapid Fire
32:14 - Connect with Devin on LinkedIn
32:45 - Parting msg: Pick metrics that align to org goals
💌 Connect with Devin Reed 💌
➟ Linkedin 🔗 https://www.linkedin.com/in/devinreed/
Also, please listen to the episode on:
➟ Apple 🔗 https://podcasts.apple.com/us/podcast/content-strategy-for-early-stage-saas-devin-reed/id1686734014?i=1000625994690
➟ Spotify 🔗 https://open.spotify.com/episode/1tpnMHuM0aYbuLedNnzySt
➟ Google Podcast 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/MTYyZGIxNjQtNzEzYS00NjBkLWI3YTMtZTNhNTk4MTZjMzI1
✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨
🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/
🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁
SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.
🔗 https://www.saas-sprints.com/
➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities? 🔗 https://www.saas-sprints.com/podcast/
🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀
➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 🔗 https://youtu.be/F27byS9VstY
➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 🔗 https://youtu.be/MkPwZKfRKk0
➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 🔗 https://youtu.be/M28SpPTc6Co
➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 🔗 https://youtube.com/shorts/YrDGdqTgQPs
➟ Product launches should be different from marketing launches 🔗 https://youtube.com/shorts/WKts4BMRESE
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𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀:
devin reed podcast
content strategy
content marketing
saas sprints podcast
saas content
how to create engaging webinars