The SaaS Sprints Podcast (Content Marketing Podcast)

How to maximize revenue through SEO: Sam Dunning

Episode Summary

In this episode of The SaaS Sprints Podcast, Sam Dunning, the Sales Director and Co-Owner of Web Choice, joins us to discuss how to drive revenue with SEO and what makes for a great B2B SaaS website. He shares how to build the content marketing strategy for your SaaS, how to go about your SEO strategy and design a website that speaks to your customers. So if you're looking for tips on how to create killer SEO content, drive traffic and revenue, then this is the episode for you! 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 00:00 - Intro 01:30 - Where most SaaS miss out on SEO 03:26 - Starting point of SEO for new websites 08:46 - Demand generation vs demand capture mix 12:28 - What are money keywords 20:25 - Balancing functional SEO and content quality 22:40 - Approach to building backlinks 29:00 - Building content partnerships 29:40 - Components of a great website 36:33 - Rapid Fire 42:42 - Connect with Sam on LinkedIn 43:10 - Parting msg: Experiment and try building things yourself

Episode Notes

In this episode of The SaaS Sprints Podcast, Sam Dunning, the Sales Director and Co-Owner of Web Choice, joins us to discuss how to drive revenue with SEO and what makes for a great B2B SaaS website. 

He shares how to build the content marketing strategy for your SaaS, how to go about your SEO strategy and design a website that speaks to your customers. 

So if you're looking for tips on how to create killer SEO content, drive traffic and revenue, then this is the episode for you! 

 

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 

00:00 - Intro 

01:30 - Where most SaaS miss out on SEO 

03:26 - Starting point of SEO for new websites 

08:46 - Demand generation vs demand capture mix 

12:28 - What are money keywords 

20:25 - Balancing functional SEO and content quality 

22:40 - Approach to building backlinks 

29:00 - Building content partnerships 

29:40 - Components of a great website 

36:33 - Rapid Fire 

42:42 - Connect with Sam on LinkedIn 

43:10 - Parting msg: Experiment and try building things yourself 

 

💌 Connect with Sam Dunning 💌 

➟ Linkedin 🔗 https://www.linkedin.com/in/samdunning/ 

 

Also, please listen to the episode on: 

➟ Apple 🔗 https://podcasts.apple.com/us/podcast/how-to-maximize-revenue-through-seo-sam-dunning/id1686734014?i=1000628533096 

➟ Spotify 🔗 https://open.spotify.com/episode/6cUB2404hA2O0fbkkJ5eNI 

➟ Google Podcasts 🔗https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9oaW5LU0FLdA/episode/NmRkMmRhYjYtNmE3Yy00YTA1LWFmOTEtYjRhNjJlZTFiOTUw

 

✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/ 

 

🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 

SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and create content you can swear by, let's talk! No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone. 

🔗 https://www.saas-sprints.com/ 

➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities? 

🔗 https://www.saas-sprints.com/podcast/ 

 

🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀 

➟ Content strategy for early-stage SaaS | Devin Reed | The SaaS Sprints Podcast | Ep #17 

🔗 https://youtu.be/lIdc8nm9vew 

➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10 

🔗 https://youtu.be/F27byS9VstY 

➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7 

🔗 https://youtu.be/MkPwZKfRKk0 

➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11 

🔗 https://youtu.be/M28SpPTc6Co 

➟ The secret to attention-grabbing headlines | SaaS Sprints Clips 

🔗 https://youtube.com/shorts/YrDGdqTgQPs 

➟ Product launches should be different from marketing launches 

🔗 https://youtube.com/shorts/WKts4BMRESE 

 

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𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀: 

content strategy 

content marketing 

content promotion 

sam dunning 

search engine optimization 

seo 

saas sprints podcast 

online content marketing 

best content marketing 

saas content 

how to design websites 

how to drive revenue with seo