Michael Barnard is a Forbes and Cleantechnica contributor, chief strategist at The Future is Electric, and climate futurist advising global corporates and financial institutions on decarbonisation scenarios with 80-year horizons. And woe be unto you if you turn up in his LinkedIn comments without receipts.
Barnard’s uncompromising “electrify everything” first principle, and 12 others on his “short list of climate actions that will work” have gained him a new, broader audience via his 15-part (so far) series in Forbes. It’s all worth a read. Come for the facts. Stay for his enthusiastic enhanced interrogation of bad-faith arguments until they scream.
This week the IEA released its 2023 World Energy Outlook, an updated Michael Liebreich Hydrogen Ladder 5.0, and COP28 is only a month away - making it the perfect time to check in with the most unfiltered energy and climate tech strategists around.
He comprehensively out-nerds host
in Episode 5 of the Podcast.
Michael’s Catalysts:
Good Strategy Bad Strategy: The Difference and Why It Matters by Richard Rummelt - a key for understanding Barnard’s ruthless focus on what’s real.
Principles for Dealing with the Changing World Order by Ray Dalio
Has China Won? The Chinese Challenge to American Primacy by Kishore Mambabani - The Eminence Grise behind Singapore’s Lee Kwan Yew
Co-hosts
(LinkedIn) and will be back soon with another epsiode. Send your feedback and ideas for guests and topics at info@wickedproblems.uk and subscribe at news.wickedproblems.uk, and you can find more episodes at Apple, Spotify, YouTube, and everywhere else good podcasts are available. Leave us a rating and review to help others find the show. It makes a difference.
Climate actions that will work. It's a short list. - Ep 5 - Climate Futurist Michael Barnard