Jan 30, 2024
In this episode, we're joined by Robert Weiss, the President of Multivision Digital, a premier corporate video production and marketing firm located in the heart of New York City. With over 14 years of industry experience and an impressive portfolio featuring over 1,500 videos tailored for businesses of all scales, Robert offers a treasure trove of insights into the realm of video marketing. From the profound influence of video on boosting sales to expert strategies for extracting maximum value from each project, prepare for a captivating exploration of the ever-evolving landscape of video marketing. Robert serves as your guide through this dynamic terrain, unveiling a roadmap for success that promises to elevate your business to unprecedented heights. So, immerse yourself in this episode of the Business Leaders of America podcast, where the secrets to harnessing the power of video await!
*Notable Awards and Recognitions*
Tips to starting a Marketing Service:
o Focus on People and Processes
o Low cost to start a Marketing Service due to available resources.
o Sales, Sales, Sales.
How to connect with Robert:
Video Production Service New York | Video Production NYC (multivisiondigital.com)
Home - Video For
Manufacturing
Robert Weiss
- Video Production Agency | LinkedIn
Show Notes:
[1:54] Brief background on Robert and how he got to where he is today.
[3:17] Robert shares the impact that video content has on businesses and how his company, MultiVision Digital has been successful in their campaigns.
[7 :24] How the integration of video into the sales process impacts conversions and customer engagement.
[11:23] How often businesses should be releasing video content.
[15:41] Robert’s approach to tailoring video content to meet the standards and objectives of their clients.
[17:23] “Blue Tree Example”
[21:30] How some videos can be the same.
[21:30] Scripted videos vs non-scripted
[26:45] Utilization of AI
[28:04] Robert touches on his approach to motivating, providing recognition, and feed back to his team at MultiVision Digital.
[32:58] Work Life Balance
[35:15] What clients can expect from MultiVision Digital and how to connect with Robert.
[21:30] Advice Robert would give to anyone looking to start a marketing service and tips to ensure it runs successfully.