Optimal Selling

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Before you go on a sales call, prepare your mindset first. We all know that your belief systems have a lot to do with your effectiveness and sales. So, make sure you're in the right frame of mind before you go on the call. Make sure you actually believe that the prospect is going to tell you how much money they want to spend. Make sure you believe that they will tell you what the decision process is. Make sure you have the right to know the intimate details of what their situation and problem and pain is. If you don't have your mindset in  the right perspective before you go in. You might ask the right questions, but you probably won't get the answers you're looking for.

So, prepare your mindset before you go on the sales call. Sell yourself first.

Click the link Below to learn about the "Closing With Confidence" Mini-course https://optimal-selling.mykajabi.com/closing-with-confidence Today's tip is don't decode, ask. Sometimes people are decoding what their body language is, or decoding what they actually meant. And I don't believe in decoding, or reading between lines, or I call it reading tea leaves. But if you're not sure, just ask! If you think you picked up a book, a clue based on their body language or something, then ask. So if you if you say something and they react in a certain way, say, you could say something like, it sounds like you're not a fan of that. Or, you reacted you look like you like that. What is it you liked about it? So, today's tip is don't decode anything. Don't rely on your decoding ability. Just ask a question.

Click the link Below to learn about the "Closing With Confidence" Mini-course https://optimal-selling.mykajabi.com/closing-with-confidence If you want to increase sales then Stop asking, "is it okay if I bid on that project?" It just sets you up for failure. You don't really want to bid on projects. What you want to do is win the projects without having to bid. So ask some other question. Ask a question like, so what's the project about? Ask a question that will elicit from the prospect some pain that they might have or some problem that they might have.

Click the link Below to learn about the "Closing With Confidence" Mini-course https://optimal-selling.mykajabi.com/closing-with-confidence Today's tip to increase sales is: don't pounce. So what is pouncing, you ask? Let's say you're in front of a prospect and the prospect says something like, "We're having a problem with X." The inexperienced salesperson might respond, "Listen, we are experts at helping you fix X." That's called pouncing. What that does is, as soon as you pounce on it, the prospect is likely to say, "Okay, tell me how." So you will then lose control of the sales process. They'll want to know what you know. And for the rest of the sales call, you're going to be the one talking, which means you're not in control. Today's tip is, when the prospect says they have a problem, ask them to elaborate on the problem. Don't pounce with your solution. #shorts

Click the link Below to learn about the "Closing With Confidence" Minicourse https://optimal-selling.mykajabi.com/closing-with-confidence This video is about what being the optimal salesperson means and what optimal selling is all about. Look, on the surface, selling doesn't seem like a very hard job. After all, all you do is talk to somebody and see if you can get them to buy something. It doesn't require any specialized knowledge or any advanced degree or any physical attributes like being tall or having a lot of strength or stamina. But anybody who has ever sold for a living knows that selling can be one of the most exhausting and draining professions out there. And why is that? The reason it's so emotionally exhausting is because of what I call self-limiting beliefs or other hidden weaknesses. If you have a need for approval, in other words, it's important to you that people like you, and, in fact, it's more important that people like you than that they do business with you. Anytime you try to execute a sales technique that you perceive to be aggressive, you have to fight through that barrier, and you're going to spend emotional energy. Or how many times did your parents tell you not to talk to strangers when you were a little kid, and now your boss tells you to go out and talk to 20 strangers today? Or, you have to deal with things like rejection and talking about money when everybody knows it's not polite to talk about money. So these are emotional energy we have to expend to get to where we're going. This is compounded by salespeople who are using outdated sales techniques and archaic sales practices to try to further their profession. What it means to be the optimal salesperson is to systematically, one by one, eliminate these self-limiting beliefs. Beliefs like it's not okay to call on the end user; you have to call on a purchasing agent. Or it's not okay to talk about money early in the sales process. Or it's not okay to ask certain questions. Or it's not okay to call on the CEO; you have to call on the purchasing department. So you have to systematically eliminate those beliefs. The self-limiting beliefs that will allow you to execute more effective sales techniques. So simultaneously, you're working on eliminating those beliefs while you are improving the sales tactics that you employ. Eventually, what happens is you don't expend as much energy, and you can have a much more efficient selling machine, you being the machine. So you're not wasting energy; you are just thinking of something to say and saying it. You don't have to fight through anything to actually say it. Eventually, selling becomes less and less draining, and eventually, you've reached a point where you are selling at a very high level, and you're selling at a level of what I call effortless high performance. When you reach that point, you are selling optimally, and you have become the optimal salesperson.  

Click the link Below to learn about the "Closing With Confidence" Minicourse https://optimal-selling.mykajabi.com/closing-with-confidence

Need is not enough. Yes, it's important to find out what the prospect needs and what the pain is, but you need to discover not only what they need, but why it's important. That will determine whether there's a compelling reason to move forward. Not only that, but it’s also important to know who it's important to, it's something that's important to a lower-level person in your organization. It might be very important to them, but they don't have the authority to get the thing moving.  If it's important to a high enough person in the organization, then everybody below them is motivated to get that done. So today's tip is, yes, it's important to know what the prospect needs and why that's important, but it's also important to know who it's important to.

Click the link Below to learn about the "Closing With Confidence" Mini-course https://optimal-selling.mykajabi.com/closing-with-confidence Today's tip to increase sales is: don't pounce. So what is pouncing, you ask? Let's say you're in front of a prospect and the prospect says something like, "We're having a problem with X." The inexperienced salesperson might respond, "Listen, we are experts at helping you fix X." That's called pouncing. What that does is, as soon as you pounce on it, the prospect is likely to say, "Okay, tell me how." So you will then lose control of the sales process. They'll want to know what you know. And for the rest of the sales call, you're going to be the one talking, which means you're not in control. Today's tip is, when the prospect says they have a problem, ask them to elaborate on the problem. Don't pounce with your solution. #shorts

The key to getting strong introductions is, first of all, to ask for one. However, it's crucial to have a clear idea of who you need to be introduced to – both the companies and the type of company, along with the specific person within that company. Most importantly, you need to understand the problems you plan on solving for that company; this will define your ideal prospect.

Now, an interesting approach to getting a strong introduction is to ask for a referral and be prepared for rejection. Many people hesitate to give referrals, but they are more open to providing introductions. The reason behind this is that they might not know what you'll do when you contact their connection, fear embarrassing their friend, or are unsure if their friend wants to be introduced.

To navigate this situation effectively, follow this script: Ask the person, for example, George, if they know anybody they could refer you to. If they respond with a "No," say, "Well, this is not unusual. When some salespeople ask me for referrals, I'm a little reluctant because I'm not sure how it'll be received. Is that how you feel?" George will likely agree, and you can explain your approach.

Clarify that if they knew someone, you would have them initiate contact to see if the person is willing to talk to you or has a problem you can solve. If the contact agrees, they can provide their permission, and if not, there's no risk to the person making the introduction. Ask if they can think of someone they might be willing to introduce you to. Many times, they'll respond positively, leading to further discussions about potential introductions.

In summary, to get a strong introduction, know who you want to be introduced to, understand the problems you can solve for them, and alleviate the risk for the person making the introduction.

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Acting as your own Sales manager will get you to your goals much quicker. Traditionally, sales managers have two key roles: holding salespeople accountable for the necessary activity to meet their goals and ensuring adherence to the sales process.

To apply this to oneself, one can set and track their own activity targets, such as making a specific number of sales calls each week. Self-accountability ensures you're actively working toward your objectives. Additionally, you can self-evaluate after each interaction with potential clients, assessing whether you successfully identified their pain points, discussed budget concerns, and understood their decision-making process. This self-assessment highlights areas where you may encounter resistance or have underlying belief systems that affect your performance.

By taking on the role of your own sales manager, you gain insight into your strengths and weaknesses. You can then take steps to either seek assistance in areas where you struggle or work on self-improvement independently. Ultimately, being your own sales manager empowers you to proactively manage your sales efforts and increase your chances of achieving your financial goals