Entrepreneur's Enigma is a podcast about the ups and downs of being an entrepreneur. Being an entrepreneur is tough. It's a rollercoaster. Every week, we talk to different entrepreneurs about their journey and their successes and their failures. Entrepreneurship can be a lonely game, but it doesn't have to be. Come along for the ride. Shows are released on Tuesdays at 8 am Eastern.
The Hidden Truth About Entrepreneurs: Why Hustle Is Both a Gift and a Trap With Alicia Rius
May 12, 2026
Alicia Rius is a leadership coach, entrepreneur, and former startup COO who helps first-time managers and founders lead with clarity, confidence, and impact.
She began her career as a high-performing individual contributor before moving into project management — where she first experienced the shift from doing the work to leading it. That transition sparked a lifelong curiosity about what actually makes people effective leaders.
While living in Los Angeles, Alicia founded and co-founded three ventures, including SoundStorming, where she served as COO. Those fast-moving environments exposed her to a recurring problem: talented people promoted into leadership roles without the clarity, structure, or support to succeed. Combined with her background in project management and systems thinking, that experience drove her to simplify leadership complexity into tools and frameworks leaders can apply immediately.
After more than two decades in personal development and leadership practice — and shaped by living and working across multiple countries and cultures — she came to recognize that most leadership struggles aren't skill problems. They're identity transitions.
Today, Alicia is an ICF PCC–certified coach and founder of Hive Leadership & Team Coaching, where she helps organizations strengthen leadership pipelines and equip emerging leaders to scale teams with clarity. She is the creator of the 4Ps Leadership Framework™ and the author of Lead With Clarity, a practical guide for navigating the invisible shift from doer to leader.
Links
https://www.hiveteamcoaching.com
https://www.hiveteamcoaching.com/book
https://linkedin.com/in/aliciarius
https://www.aliciariusphotography.com
https://www.soundstorming.com
If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show.
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Imposter Syndrome to Book Author How Visibility Can Keep You Up at Night (And How to Sleep Anyway) with Melanie Borden
May 5, 2026
Melanie Borden is the founder of The Borden Group, an executive visibility advisory firm helping leaders translate expertise into measurable growth across modern search. She is a trusted personal brand strategist and GTM advisor for leaders to align their expertise with their digital presence and future-proof their careers.
Links
Book — Theatre of the Mind: https://www.amazon.com/dp/B0G53YGT9V
LinkedIn: https://www.linkedin.com/in/melanieborden/
Company: https://humantobrand.com/
Instagram: https://www.instagram.com/humantobrand/
If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show.
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Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. → https://ko-fi.com/entrepreneursenigma
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Support The Show & Get Merch: https://shop.entrepreneursenigma.com
Want to learn from a 15 year veteran? Check out the Podcast Mastery Community:https://www.skool.com/podcasting
Follow Seth Online:
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From Bike Parts to AI: Bill Crawley’s Path to Marketing Clarity
April 28, 2026
Bill Crawley has been building businesses since he was nine years old. Over five decades as an entrepreneur, he's launched, scaled, and sold companies across consumer products, publishing, and restaurants—driven by a fascination with what makes businesses grow, regardless of industry. He completed his first exit in his mid-20s and has had four successful ones since.
Just before turning 60, an age his younger self assumed would mean slowing down, Bill instead decided to tackle a problem that had frustrated him for over a decade: the chaos of digital marketing.
As marketing shifted from analog to digital, success increasingly demanded mastering complex platforms, chasing algorithm changes, and burning cash just to keep pace. Even seasoned agencies were often guessing.
Bill built Advark AI to cut through that confusion and give business owners the clarity and control they deserve.
Links
Try Advark AI for free at https://advarkai.com
https://linkedin.com/in/bill-crawley1
If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show.
iTunes: https://gmwd.us/itunes
Podchaser: https://gmwd.us/podchaser
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Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. → https://ko-fi.com/entrepreneursenigma
Support me on TrueFans.fm → https://gmwd.us/truefans.
Support The Show & Get Merch: https://shop.entrepreneursenigma.com
Want to learn from a 15 year veteran? Check out the Podcast Mastery Community:https://www.skool.com/podcasting
Follow Seth Online:
Instagram: https://instagram.com/s3th.me
LinkedIn: https://www.linkedin.com/in/sethmgoldstein/
Seth On Mastodon: https://indieweb.social/@phillycodehound
The Marketing Junto Newsletter: https://MarketingJunto.com
Leave The Show A Voicemail: https://podcastfeedback.com/entrepreneursenigma
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Breaking the Mold: Kylee Ingram on Diverse Voices and Better Decision Tools
April 21, 2026
Kylee Ingram is a creator, technologist, and entrepreneur. She began her career in international television and interactive media, producing and directing projects seen in over 100 countries.
After years working in creative industries and inside a tech accelerator, she co-founded Wizer, a decision-intelligence platform that helps organisations design better decisions by bringing the right voices into the room.
Kylee is passionate about building systems that reduce blind spots, strengthen leadership, and help women step into influence without losing what makes them powerful.
Links
https://www.linkedin.com/in/kyleeingram/
https://www.wizer.business/
https://www.wizer.business/commsmatching
If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show.
iTunes: https://gmwd.us/itunes
Podchaser: https://gmwd.us/podchaser
TrueFans: https://gmwd.us/truefans
Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. → https://ko-fi.com/entrepreneursenigma
Support me on TrueFans.fm → https://gmwd.us/truefans.
Support The Show & Get Merch: https://shop.entrepreneursenigma.com
Want to learn from a 15 year veteran? Check out the Podcast Mastery Community:https://www.skool.com/podcasting
Follow Seth Online:
Instagram: https://instagram.com/s3th.me
LinkedIn: https://www.linkedin.com/in/sethmgoldstein/
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The Marketing Junto Newsletter: https://MarketingJunto.com
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Empowering Success: Nicholette Hemingway on Coaching, Leadership, and Resume Writing
April 14, 2026
Nicholette Hemingway is the Owner and Operator of Nike H Speaks LLC, which provides Career Coaching Services. In addition to these services, Nike H Speaks provides Interview Preparation Training and Resume Writing Tips Training, along with Document and Letter Writing, Women Leadership Training, and Administration of Public Health Programs.
Nicholette has over 20 years of experience being on interview panels at the city, county, state, and federal government levels. She has taken these experiences and developed trainings on interview skills and resume writing tips.
Nike H Speaks also provides one-on-one and group career coaching that includes mock interviews and attire selection.
Links:
https://www.linkedin.com/in/nicholetteh/
https://nikehspeaks.com/
If you’re enjoying Entrepreneur’s Enigma, please give me a review on the podcast directory of your choice. The show is on all of them and these reviews really help others find the show.
iTunes: https://gmwd.us/itunes
Podchaser: https://gmwd.us/podchaser
TrueFans: https://gmwd.us/truefans
Also, if you’re getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. → https://ko-fi.com/entrepreneursenigma
Support me on TrueFans.fm → https://gmwd.us/truefans.
Support The Show & Get Merch: https://shop.entrepreneursenigma.com
Want to learn from a 15 year veteran? Check out the Podcast Mastery Community:https://www.skool.com/podcasting
Follow Seth Online:
Instagram: https://instagram.com/s3th.me
LinkedIn: https://www.linkedin.com/in/sethmgoldstein/
Seth On Mastodon: https://indieweb.social/@phillycodehound
The Marketing Junto Newsletter: https://MarketingJunto.com
Leave The Show A Voicemail: https://podcastfeedback.com/entrepreneursenigma
Learn more about your ad choices. Visit megaphone.fm/adchoices