Stories and Strategies for Public Relations and Marketing
About Stories and Strategies for Public Relations and Marketing
Communication is in every facet of our daily lives. In fact, if the ability to cooperate is what makes us distinctly different as humans, it's the ability to communicate that facilitates this. Is it any wonder Communications has become a thriving profession? Those who succeed have the ability to persuade through marketing, public relations, government relations, media relations, crisis management, stakeholder engagement, advertising, through all things strategic communications. They will distribute the press release that earns placement in public media, create the websites and social media campaigns that influence us, the short form video that captures our attention, and the podcasts we remember. Doug Downs hosts this podcast about PR and Marketing for those who do the work and those who hire the comms pros.
166 Episodes
Reimagining School Marketing: Partnering, Not PromotingTue, 07 Jan 2025
SUNDAY FLASHBACK - Harnessing The Influence Of Wikipedia For Your Brand
Sun, 05 Jan 2025
Is AI A Hero Or A Villain For Public Relations And Marketing In 2025?
Tue, 31 Dec 2024
AI Written Poetry Is SHOCKINGLY Better Than Human Writers
Tue, 24 Dec 2024
Why Is My CEO So BORING On Social Media?
Tue, 17 Dec 2024
WOMEN Can Reach PR Executive Leadership Roles Faster Than You Think!
Tue, 10 Dec 2024
Political Campaigns As PR Case Studies
Tue, 03 Dec 2024
Has JAGUAR Committed Brand Suicide?
Tue, 26 Nov 2024
Adapt Or Die: PR In The Age Of AI
Tue, 19 Nov 2024
PROTECT Your Organization From Misinformation With Blockchain Tech!
Tue, 12 Nov 2024
The Human Element Of Crisis Management In PR
Tue, 05 Nov 2024
Why Communications Strategy Is NASA’s Secret Weapon
Sun, 27 Oct 2024
Regulating PR. What Three African Nations Are Doing
Sun, 20 Oct 2024
Accreditation Vs Certification For Communications Pros
Sun, 13 Oct 2024
AI Issues In Content Creation: Striking A Balance Between SEO And Authenticity
Sun, 06 Oct 2024
Throwback Thursday - Oh The Things We Can Do With Generative AI
Thu, 03 Oct 2024
The Influential Power Of Audio
Sun, 29 Sep 2024
Public Relations Strategies When Companies Hire Controversial Leaders
Sun, 22 Sep 2024
How CEOs And Other Senior Executives Are Using Digital Media
Sun, 15 Sep 2024
The Disinformation Playbook
Sun, 08 Sep 2024
Throwback Thursday – When Lies BUILD Trust
Thu, 05 Sep 2024
The AI Solution For Navigating Reputational Risks
Sun, 01 Sep 2024
Marketing For A Tough Industry
Sun, 25 Aug 2024
The Hidden Costs Of Cutting Corners In PR And Marketing
Sun, 18 Aug 2024
How Everyday PR Pros Are Using AI To Shave Hours Off Their Workflows
Sun, 11 Aug 2024
Mastering Consumer Shortcuts: How Marketers Leverage Heuristics For Success
Sun, 04 Aug 2024
Throwback Thursday - The Behavioural Science Communications Firm That's Changing Everything
Thu, 01 Aug 2024
Networking: Effective Communication At Big Events
Sun, 28 Jul 2024
Top Instagram Trends In 2024
Sun, 21 Jul 2024
As Communications Director, What’s Your Next Step For The Democrats? Or Republicans?
Sun, 14 Jul 2024
Why Public Relations Shouldn’t Abandon Controversial Industries
Sun, 07 Jul 2024
Throwback Thursday - The ORID Method For Structured Conversation
Thu, 04 Jul 2024
Shifting Leadership Communication From Command To Curiosity
Sun, 30 Jun 2024
How Digital Media Is Redefining Consumer Behavior
Sun, 23 Jun 2024
Does The C-Suite Still Not Understand Public Relations?
Sun, 16 Jun 2024
Embracing AI As A Stakeholder In Public Relations
Sun, 09 Jun 2024
Throwback Thursday - The Ethics Of AI In PR
Thu, 06 Jun 2024
FEED DROP – Punching Above Your Weight With A Smaller Marketing Team
Sun, 02 Jun 2024
So… You Want To Be A Professional Voiceover Actor?
Sun, 26 May 2024
How A Ban On TikTok Might Impact PR And Marketing Pros
Sun, 19 May 2024
Travel Marketing Strategies
Sun, 12 May 2024
PRSA’s Strategy To Out-Communicate Misinformation
Sun, 05 May 2024
A Close Examination Of Each Of The Major Social Media Channels In 2024
Sun, 28 Apr 2024
The Rise Of Virtual Influencers And Global Engagement
Sun, 21 Apr 2024
Exploring The Agile Framework For Communications
Sun, 14 Apr 2024
Beyond The Script: Effective Customer Service Communication
Sun, 07 Apr 2024
Setting The Rules: Why And How To Regulate AI In Public Relations
Sun, 31 Mar 2024
The Power Of Podcasts For Developing Brand Affinity
Sun, 24 Mar 2024
The Strategic Storyteller
Sun, 17 Mar 2024
The Legal Implications Of Employee Reviews
Sun, 10 Mar 2024
The Ukrainian PR Army
Sun, 03 Mar 2024
The Evolution Of Royal PR
Sun, 25 Feb 2024
PRovoke Media Asia-Pacific Comms Leader Study
Sun, 18 Feb 2024
How To Forgive And Accept An Apology
Sun, 11 Feb 2024
Saying Sorry: Why Is It So Hard?
Sun, 04 Feb 2024
Muck Rack’s 2023 State Of Marketing And PR Leadership Report
Sun, 28 Jan 2024
Challenging The Status Quo In PR Metrics
Sun, 21 Jan 2024
Exploring The Myths Of Body Language Analysis On TV And YouTube
Sun, 14 Jan 2024
The Double-Edged Sword Of Generative AI And Why It’s Part Of A Broader Problem For Public Relations
Sun, 07 Jan 2024
FEED DROP – Learning Real Communication With Your Kids
Sun, 24 Dec 2023
How To Communicate – When People Won’t Evacuate
Sun, 10 Dec 2023
Coaching Politicians To Be Better Communicators
Sun, 26 Nov 2023
Immersing Ourselves In AR, VR And XR Technologies. The Next Wave In Communications
Sun, 12 Nov 2023
FEED DROP: Six Presentation Tips For Advanced Speakers
Sun, 05 Nov 2023
The Four Traits Of Inspiring Thought Leaders
Sun, 29 Oct 2023
Finding The Four Minute Window
Sun, 15 Oct 2023
Harnessing The Influence Of Wikipedia For Your Brand
Sun, 01 Oct 2023
Diverse Perspectives, Powerful Results: Multicultural Marketing Insights
Sun, 17 Sep 2023
The Role Of Marketing And Public Relations In Central Asia: Explained
Sun, 03 Sep 2023
Cracking The Code To Low Journalist Response Rates
Sun, 20 Aug 2023
Change Your Mind = Change Your Brain
Sun, 06 Aug 2023
Exploring Trust In Media Brands Today
Sun, 23 Jul 2023
Influencing Behaviors Through Social Marketing
Sun, 09 Jul 2023
How To Make Internal Communications More Inclusive
Sun, 25 Jun 2023
The Best PR Campaign That Changed The World
Sun, 11 Jun 2023
The Evolution Of The Communications Engineer
Sun, 28 May 2023
Oh The Things We Can Do With Generative AI (including Chat GPT)
Sun, 14 May 2023
How AI Tools Are Already Impacting The PR Profession – And Where It’s All Going
Sun, 30 Apr 2023
FEED DROP – Micro Influencers – When Smaller Is Better
Sun, 23 Apr 2023
Social Media Is OVERRATED!!
Sun, 16 Apr 2023
PR And Marketing For Web 3.0
Sun, 02 Apr 2023
Digging Deeper Into The Edelman Trust Barometer
Sun, 19 Mar 2023
The Truth About Umms And Uhhs
Sun, 05 Mar 2023
Headlines With Ragan’s PR Daily – Chat GPT And Other News
Sun, 19 Feb 2023
Is The Person You’re In Conversation With – Faking It?
Sun, 05 Feb 2023
Do Sales Funnels Still Work? Or Is The Concept Springing Leaks?
Sun, 22 Jan 2023
When Lies Build Trust
Sun, 08 Jan 2023
Integrating The Newer Tools Into Traditional Marketing And PR
Sun, 25 Dec 2022
A Close Look At Today’s Social Media Channels With Grey Group
Sun, 11 Dec 2022
Taking An Organizational Stand On Social And Political Issues. Is It Worth It?
Sun, 27 Nov 2022
Building Reputation Capital Before The Crises
Sun, 13 Nov 2022
Halloween Special: Those Career Moments That Terrify Us
Sun, 30 Oct 2022
The ORID Method For Structured Conversation
Sun, 16 Oct 2022
New Research Suggests We Each Have 6,200 Thoughts Per Day
Sun, 02 Oct 2022
How To Pitch Micro Media (Like Podcasts)
Sun, 18 Sep 2022
The Behavioural Science Communications Firm That’s Changing Everything
Sun, 04 Sep 2022
The Five Situations Your Senior Leaders Will See Or Hear You
Sun, 21 Aug 2022
Could Spy Agencies, Like The FBI, MI5, And CSIS, Use Some PR Help?
Sun, 07 Aug 2022
How The Real-Life Siri (GPS Girl) Found Her True Sense Of Direction
Sun, 24 Jul 2022
Finding Your Niche Skill Or Authority To Future-Proof Your Career
Sun, 10 Jul 2022
Four Tips For New PR Grads
Sun, 26 Jun 2022
Stories And Strategies Podcast Trailer
Tue, 21 Jun 2022
How Executives Use Social Media To Lead
Sun, 12 Jun 2022
A Look At The Personality Traits Of Some In History Who Had Influence
Sun, 29 May 2022
Case Study – A Simple Message, Easy Call To Action, Complicated Outcomes
Sun, 15 May 2022
Making Communications More Accessible
Sun, 01 May 2022
Behavioural Economics And Public Relations
Sun, 17 Apr 2022
How To Respond To A Reputational Crisis
Sun, 03 Apr 2022
Exploring What The Metaverse Means To Marketing And Communications Strategies
Sat, 19 Mar 2022
Intercultural Communication In The Workplace
Sat, 05 Mar 2022
The Future Of Corporate Communications
Sat, 19 Feb 2022
PR Trends To Keep An Eye On In 2022
Sat, 05 Feb 2022
Using Communications To Power Small Business
Sun, 06 Jun 2021
Nudge Theory Part II With Rory Sutherland
Sun, 23 May 2021
Nudge Theory Part I With Rory Sutherland
Sun, 09 May 2021
The Sin Of Slow In Crisis Communications
Sun, 02 May 2021
From The Language Of Science To The Language Of People
Sun, 25 Apr 2021
How To Be A Great Podcast Guest
Sun, 18 Apr 2021
The Invention Of Color
Sun, 11 Apr 2021
The Epigenetics Of Leadership
Sun, 04 Apr 2021
Communicating With Elite Performers
Sun, 28 Mar 2021
You Want A Seat At The Table? Earn It
Sun, 21 Mar 2021
The Trust Trifecta Of Leadership
Sun, 14 Mar 2021
The Psychology Of Giving And Receiving Feedback
Sun, 07 Mar 2021
Is It Better To Be Street-Smart Or Book-Smart In PR?
Sun, 28 Feb 2021
Communication Strategies When De-escalation Is Needed
Sun, 21 Feb 2021
When The Words Mean Nothing – And The Message Means Everything
Sun, 14 Feb 2021
11 Capabilities Of A Communications Professional Or Team
Sun, 07 Feb 2021
The Success Of Digital News Start-ups
Sun, 31 Jan 2021
Exploring The Impacts Of COVID-19 On Health Care Communications Professionals
Sun, 24 Jan 2021
Stirring The Right Pot
Sun, 17 Jan 2021
Progress, In A World Of Cancel Culture
Sun, 10 Jan 2021
Ode To Joy (and Positivity)
Sun, 13 Dec 2020
Stressing The Benefits… Of Stress
Sun, 06 Dec 2020
Why Are There So Few African American Males In Public Relations?
Sun, 29 Nov 2020
PRCA In Latin America
Sun, 22 Nov 2020
A Little Less Presentation. A Little More Conversation
Sun, 15 Nov 2020
Communication Strategies We Learn At Work (and Use At Home)
Sun, 08 Nov 2020
The 2020 US Election Through A Psychological Lens
Wed, 04 Nov 2020
Media? We Don’t Need No Stinkin’ Media
Sun, 01 Nov 2020
Creativity – The UNcommon Sense
Sun, 25 Oct 2020
Change Management Needs To Change
Sun, 18 Oct 2020
Why Professional Comedians Have Serious Presentation Skills
Sun, 11 Oct 2020
Women In PR – Canada, USA, The Americas
Sun, 04 Oct 2020
The 2020 IPR Disinformation In Society Report
Sun, 27 Sep 2020
Secrets Of Content Marketing
Sun, 20 Sep 2020
The AI In PR Ethics Report
Sun, 13 Sep 2020
Coffee May Be The Best Communications Strategy Of Them All
Sun, 06 Sep 2020
Is Digital Media Leaving A False Impression?
Sun, 30 Aug 2020
Your Brain In Crisis-Mode
Sun, 23 Aug 2020
The Value Of Mentorship In Professional Communications
Sun, 16 Aug 2020
Working From Home And The Impacts To Communication And Leadership
Sun, 09 Aug 2020
Interviewing Professional Athletes
Sun, 02 Aug 2020
CIPR State Of The Profession Survey
Sun, 26 Jul 2020
Tweeting A Social Movement - Black Lives Matter And Its Use Of Twitter
Sun, 19 Jul 2020
Snake Oil In The PR Business? Say It Ain't So...
Sun, 12 Jul 2020
COVID-19 Brand Pulse Report
Sun, 05 Jul 2020
Public Engagement: Finding Rumi's Field
Mon, 29 Jun 2020
The History (and Future) Of Mass Media
Mon, 22 Jun 2020
Ready Or Not... Here Comes The "Recovery"
Sun, 14 Jun 2020
Culture Club - Looking Beyond Fit
Sun, 07 Jun 2020
Why It's Important To Be A Member Of A Professional Communications Association
Fri, 29 May 2020
Change-Up, The Modern Way To "Pitch" The Media
Fri, 22 May 2020
Lights Camera Crisis!
Mon, 18 May 2020
Changes To How We Communicate When Life Returns To Normal
Mon, 11 May 2020
The Spin Doctor Will See You Now
Sun, 10 May 2020