When I first started out, I really leaned in heavy with doing reels on Facebook and Instagram (and then adding those reels on Tik Tok). I would create video clips on Headliners that I would then add on social media.
When I first started out, I really leaned in heavy with doing reels on Facebook and Instagram (and then adding those reels on Tik Tok). I would create video clips on Headliners that I would then add on social media.
MixCloud gets me. All the meta parented apps are governed by algorithm and that doesn’t help me grow. MixCloud is about people, not algorithm.
Your network = your net worth. You don't need a large social media following. If you provide quality content and value to your listeners and you engage with them, they'll share your podcast with others. If you're in it for the long haul, start a LinkedIn newsletter and repurpose your content there. If you're willing to pay for advertisements, Podcast Addict has reasonable promo rates. But the best way to grow a new podcast is to bring on guests who also provide value for your listeners. Ask them to share your conversation with their audience. Tag them on social media. Stay engaged with them after the interview ends. Don't let it become a one-night stand.
Organic growth for me is the best way forward and patience. For me, I leverage the Audience that listens regularly by re-posting their comments and calling them out in the podcast to encourage them to post their thoughts. I have tried all kinds of socials to build numbers and find the only solid way is content, regular quality content increases the listening numbers and you can then keep the listeners that get vale from the POD. 2 years ago we did a 30 days of Christmas, creating a podcast per day of about 15 minutes and trippled a 1000 per month to 3000 listeners per month and today we have maintained about 15% of that increase. For all the extra effort in socials, etc this is still the best campaign we completed
First, it\'s really about the content. People have to want to listen to you. Find topics that interest people. On my show I talk about what\\\'s happening in the news and how I feel about those stories. You also have to get on Facebook, X, BlueSky, etc. and engage with people. Post your episode links so people can hear your content. Find out what they are talking about on social media and base some of your shows on that.
I think TikTok is the best platform on social media platform for podcasters. I tried Instagram and it sucks. a lot of words!
I actively use Instagram, LinkedIn, Facebook, and TikTok to promote my brand, along with leveraging my email list through newsletters. Aside from my website, I haven’t focused much on SEO for Google rankings. However, I believe consistency is key to building visibility in any space. I also attend numerous networking events, constantly promoting my brand and connecting with people. Growing a show and establishing a strong brand takes dedication, and I’m always willing to put in the work.
It is mission-critical for you to promoting your new podcast separately from the public page that usually comes with your signing up with a podcast host. My host is RSS America and they provide excellent services for podcast distribution include a public page. Potential audience members for your podcast will learn about what you have to say if they are already subscribed to Apple or Spotify and so on. Most potential listener will usually come from the group of people out there who already listen to other peoples\' podcasts and who know their way around Apple or Spotify, etc. To attract new audience members, however, you need to promote on social media network the particular keywords you believe best represent you. I have found success in attracting new audience members by using distinct and focused keywords such as "taboo" and "Las Vegas" in social media posts. Merely using social media networks to promote your podcast series, however, is not enough to succeed in building a loyal audience. The work that you do in your individual podcasts is what audience members will be attracted to or what drives them away regardless of how much marketing or promotion you do for your podcast series.
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