How To Use AI In Modern Audio Branding: A Conversation With Steve Keller – Part 2 – Connecting Podcasts with Listeners & Subscribers From All Over the World!

How To Use AI In Modern Audio Branding: A Conversation With Steve Keller – Part 2

Play This Episode

0 Votes

AI at least right now is really adept at iteration but not so adept at innovation So I think it s really good at augmenting the creative process yeah inspiring but not necessarily great at coming up with something with all the nuances that again at a subconscious level we might pick up on — Steve Keller nbsp This episode is the second half of my conversation with audio researcher creative consultant and Sonic Strategy Director for SXM Media Steve Keller as we talk about how algorithmic data is revolutionizing research how the pandemic changed the way we relate to music and sound and what we can learn from the movie Top Gun about the relationship between humans and AI nbsp As always if you have questions for my guest you re welcome to reach out through the links in the show notes If you have questions for me visit audiobrandingpodcast com where you ll find a lot of ways to get in touch Plus subscribing to the newsletter will let you know when the new podcasts are available and what the newest audio chats will be about If you re getting some value from listening the best ways to show your support are to share this podcast with a friend and leave an honest review Both those things really help and I d love to feature your review on future podcasts nbsp 0 00 00 AI Benefits in Marketing Creativity Our discussion picks up with a look at Steve s work with the Journal of Psychology and Marketing and how AI-driven data is transforming the way we gather research data We ve seen some results he explains where we ve gotten really close to AI duplicating the results that we would get from a human panel We talk about one client s clever strategy for using AI to decide what not to do and we discuss what the latest developments in machine learning have in common with audio breakthroughs like vinyl records and MP3 files We have ways of researching to get to the answers Steve explains but you always have to start with the question and I think sometimes we ask the wrong question 0 09 36 The Power of Music During the Pandemic Since it s been a few years since my last chat with Steve we talk about how things have changed in the audio industry since the pandemic and what the lockdown revealed about our relationship with music We would use music he says not just in terms of nostalgia to remind us of happier times but that music became this friend particularly in lockdown where it could help us experience the melancholy that was there Steve talks about the long-term benefits of adopting AI and what he learned from a test of human vs AI marketing We found that the real value of this he says was less about you know is AI a collaborator or a competitor and more about how we manage talent in an age of AI 0 21 43 The Value of Human-AI CollaborationWe continue our talk about his study on our ability to recognize AI Folks were really all over the map in the analysis Steve explains The individual that we were pitching things to he wanted to guess who the teams were He got all of them wrong We talk about how that study led to a surprising example of an AI prompting humans for output and he shares what he calls Maverick s Maxim named after the famous character from Top Gun Maverick said it s not the plane it s the pilot Steve tells us and so I think this speaks to the importance of humans being in the loop Episode SummarySteve s work with AI-driven research and unconventional uses for machine learning How the pandemic YouTube and TikTok have changed Click here to visit this podcast episode