Hands On Business By Hakeem Adebiyi

Have you ever stopped to ask yourself how clinicians really decide whether to adopt a new MedTech product?

Understanding how clinicians make decisions is one of the most overlooked aspects of MedTech commercialisation. Product features and clinical evidence matter, but they're only part of the decision. In this episode, Hakeem explores what really influences clinician adoption, from patient outcomes and workflow to trust, ease of use, and perceived value, helping MedTech founders better prepare their products for commercial success.

In this episode, you'll discover:

• How clinicians really evaluate whether to adopt a new MedTech product.
• The key factors that influence clinical adoption beyond evidence alone.
• Practical insights to strengthen your commercialisation strategy and improve MedTech adoption.

Listen now to discover how clinicians make adoption decisions and learn how to position your MedTech product for stronger commercial success and wider clinical adoption.

Book a 30min Healthcare Export Accelerator discovery call

Message me via DM on Linkedin

This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

Could the wrong export distributor cost your MedTech business years of growth?

Choosing an export distributor is one of the biggest commercial decisions a MedTech company will make. Yet many founders focus on impressive presentations instead of proven capability, give away exclusivity too early, or mistake a distributor for a complete go-to-market strategy. In this episode, Hakeem shares the five most common mistakes he sees and explains how to choose a distributor who becomes a genuine commercial partner.

Listeners will discover:

• The five biggest mistakes MedTech companies make when selecting export distributors
• How to distinguish distributors with real capability from those who simply make a convincing sales pitch
• The key questions every MedTech company should answer before signing a distributor agreement

Play this episode now to learn how to choose an export distributor who can accelerate adoption, support your commercial strategy, and help grow your MedTech business in international markets.

If you want help with an underperforming distributor DM me on Linkedin saying "Distributor Support"

This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

What if the success of your MedTech product was determined months before launch?

Many MedTech founders believe that strong clinical evidence and a great product are enough to drive adoption. In reality, successful launches begin long before launch day. In this episode, Hakeem shares the five biggest lessons from his conversation with Holly Miller, revealing how to prepare the market, build demand, and move your product from a "nice-to-have" to a "must-have."

Listeners will discover:

• Why clinical evidence alone doesn't create adoption
• How to position your MedTech product as a must-have for the right audience
• The five practical lessons that help founders build demand before launch and improve their chances of commercial success

Play this episode now to discover the five lessons that will help you prepare the market, accelerate adoption, and give your MedTech product the strongest possible commercial launch.

Full episode with Holley - #211

Book a 30min Healthcare Export Accelerator discovery call

Message me via DM on Linkedin

This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

What if the success of your MedTech product is decided months before you ever launch it?

Many clinician founders believe commercialisation begins once regulatory approval is achieved and the product reaches the market. In reality, the companies that achieve the strongest adoption are already building demand, educating the market, and creating advocates long before launch. In this episode, Hakeem unpacks Holly Miller's decision-making framework and explains why belief—not just evidence—is the foundation of successful MedTech adoption.

Listeners will discover:

• Why clinical evidence builds credibility but doesn't automatically create adoption
• How to market the problem before marketing your MedTech product
• Why building advocates and demand before launch gives MedTech companies a significant commercial advantage

Play this episode now to discover how to build belief, create demand, and give your MedTech product the best chance of commercial success before it even reaches the market.

Book a 30min Healthcare Export Accelerator discovery call

Message me via DM on Linkedin

This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

Have you ever wondered why a clinically proven MedTech product can achieve regulatory approval, generate positive feedback, and still fail commercially?

Many clinician founders believe that strong clinical evidence is enough to drive adoption. Unfortunately, healthcare doesn't work that way. In this episode, Hakeem speaks with Holly Miller about why adoption is engineered long before launch and how behavioural science, market conditioning, and stakeholder alignment help transform innovative MedTech products from interesting ideas into the new standard of care.

Listeners will discover:

• Why clinical evidence alone rarely changes behaviour or guarantees adoption
• How to move your MedTech product from a "nice-to-have" to a "must-have" for the right audience
• The practical adoption strategies that successful MedTech companies use before launching into the market

Play this episode now to discover how to engineer adoption before launch and give your MedTech product the best chance of achieving commercial success and becoming the new standard of care.

Book a 30min Healthcare Export Accelerator discovery call

Message me via DM on Linkedin

This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

Visit Holleys website for launch assessment belaunchready.com