Hands On Business By Hakeem Adebiyi

Could asking your MedTech export distributors for less actually help you get better performance from them?

When you want better performance from your export distributors, it's tempting to ask for more reports, KPIs, forecasts, CRM updates and meetings. But distributors are often managing multiple manufacturer relationships, and adding more administration doesn't necessarily give you better visibility or improve results. In this episode, Hakeem explores why simplifying what you ask your distributors to report could lead to better information, stronger commercial conversations and a more productive relationship.

What you'll discover in this episode:

• Why asking your MedTech export distributors for more data and reporting doesn't necessarily give you better visibility into what's happening in your export markets.
• How focusing on just five key metrics can give you the commercial information you need without overwhelming distributors with unnecessary administration.
• How simpler reporting can help turn distributor meetings from chasing updates into more valuable conversations about performance, challenges and where you can help them improve results.

Listen now to discover how asking your MedTech export distributors for less could give you better visibility, stronger commercial conversations and ultimately help you improve performance in your export markets.

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This podcast is for clinicians feeling stuck in turning medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, and to scale up their international sales in MedTech.

What if there were a clearer route for taking your MedTech product from NHS evaluation to adoption and wider scale?

Getting your MedTech product successfully evaluated in the NHS doesn't automatically create a route to market. The harder challenge is turning that evidence into procurement, funding, routine adoption and eventually wider NHS scale. In this episode, Hakeem explores the newly announced Manchester Sandbox, why its ambition could help bridge this commercialisation gap, and the questions that still need answering.

In this episode you'll discover:

• What the Manchester Sandbox is and why MedTech companies looking to enter or grow within the NHS should be paying attention.
• How its ambition to connect real-world NHS evaluation with adoption could potentially create a clearer route to market for promising medical technologies.
• What still needs to happen after a successful evaluation if the Sandbox is going to help MedTech companies move beyond one NHS Trust and achieve wider adoption and scale.

Listen now to discover whether the Manchester Sandbox could create a clearer route to market for MedTech companies trying to turn successful NHS evaluations into adoption and wider scale.

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This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

If your NHS clinical trial is successful, do you already know what needs to happen next for your MedTech product to actually get adopted?

Getting an NHS clinician interested in trialling your MedTech product can feel like a major commercial milestone. But the trial itself isn't the end goal. Before committing to a start date, you need to understand the stakeholders, approvals and processes involved—and have a credible pathway from a successful pilot to funding, procurement and routine adoption.

By listening you'll discover:

• Why mapping NHS stakeholders, approvals and governance requirements before committing to a trial can prevent delays later.
• How MedTech companies can better support their clinical champion by preparing the evidence, documentation and information they'll need to navigate the organisation.
• Why working backwards from adoption can help you identify the funding, procurement and buying pathway before you invest time and money in the trial.

Listen now to discover how working backwards from NHS adoption can help you plan a clinical trial that has a clearer commercial pathway beyond the pilot.

Book a 30min Healthcare Export Accelerator discovery call

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This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

How do you get an NHS clinician to trial your MedTech product and then turn that clinical interest into adoption?

If you're trying to commercialise a MedTech product or export a medical device into the UK, getting NHS clinicians interested is only one part of the challenge. You need to understand how to approach clinicians, what makes them willing to evaluate a new technology, and what needs to happen inside the wider NHS organisation for that initial interest to progress towards procurement and adoption.

In this episode you'll discover:

• What actually happens inside an NHS Trust when a MedTech company wants to run a clinical trial or pilot, including the stakeholders, governance, evidence and approvals that may need to be considered.
• Why clinician enthusiasm alone doesn't guarantee organisational approval and how procurement, funding, IT, cybersecurity, workflow and operational considerations can influence whether your medical device progresses.
• How to prepare for what happens after a successful trial so there is a credible pathway towards funding, procurement, adoption and routine clinical use rather than treating the pilot itself as the end goal.

Listen now to understand what really happens inside an NHS Trust after a clinician shows interest in your MedTech product—and how to prepare for the journey from clinical trial to adoption.

Book a 30min Healthcare Export Accelerator discovery call

Message me via DM on Linkedin

This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

When exporting your MedTech product to Europe, should you focus everything on one market first or test several countries at the same time?

That's exactly the unresolved question. We're not telling them the answer.

Choosing where to start in Europe isn't simply about finding the country with the biggest MedTech market. Different countries can have very different reimbursement pathways, adoption barriers, competition, KOL support and routes to market. In this Decision Point episode, Hakeem revisits his conversation with Laurent Laffineur to explore whether your European export strategy should focus on one market, test several carefully selected countries, or start somewhere smaller where you can prove your commercial model before scaling.

In this episode you'll discover:

• Why the biggest European MedTech market isn't automatically the best place to invest your export budget first.
• The advantages of testing your go-to-market strategy across two or three carefully selected European markets rather than assuming success in one country can simply be duplicated elsewhere.
• How customer access, adoption barriers, competition, KOL relationships and the cost of proving commercial traction can help you decide where to concentrate your investment.

Listen now to discover how to approach your first European export markets and decide where to invest your MedTech go-to-market budget before committing significant resources to expansion.

Book a 30min Healthcare Export Accelerator discovery call

Message me via DM on Linkedin

This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.