Hands On Business By Hakeem Adebiyi

Thinking about exporting your MedTech product to the GCC? What if finding a great distributor is only the beginning of what you need to succeed?

The GCC can be an attractive export market for MedTech companies, but you can't simply take the strategy that worked in the UK, Europe or US, appoint a distributor and expect the same results. In this episode, Hakeem speaks with GCC MedTech distributor Sameh Salama about what manufacturers need to understand before entering the region, from choosing the right commercial partner and navigating local purchasing dynamics to clinical education, KOL engagement and supporting your distributor after launch.

By listening you'll discover:

• Why the GCC isn't one MedTech market and what manufacturers need to understand before choosing where and how to enter.
• How to choose a distributor with the right portfolio, relationships and capacity to successfully commercialise your MedTech product.
• Why successful MedTech export requires an ongoing partnership between manufacturer and distributor, including clinical education, training, market development and clear activity plans that lead to sales.

Listen now to learn how to commercialise and export your MedTech product successfully in the GCC by choosing the right partner, supporting them effectively and building the market for long-term adoption and growth.

Book a 30min Healthcare Export Accelerator discovery call

Message me via DM on Linkedin

This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

If your MedTech product isn't selling as quickly as expected, are more salespeople really going to fix the problem?

When a MedTech launch underperforms, hiring more salespeople, recruiting another distributor or attending more exhibitions can feel like the obvious answer. But if the market hasn't been prepared and customers don't yet see a compelling reason to change, more sales activity won't solve the underlying problem. In this episode, Hakeem explains why successful MedTech commercialisation and export starts long before launch—and why understanding and preparing your market can save you from trying to force adoption later.

In this episode you'll discover:

• Why MedTech commercialisation should begin months before your product launches, rather than after regulatory approval.
• Why adding salespeople or export distributors won't fix a market that isn't ready to adopt your product.
• How understanding what keeps your customers awake at night can help you create demand, prepare the market and accelerate adoption.

Action

Listen now to learn how to prepare your market before you commercialise or export your MedTech product, so your sales team can convert demand rather than having to create it from scratch.

Book a 30min Healthcare Export Accelerator discovery call

Message me via DM on Linkedin

This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

Are you pricing your MedTech product based on evidence and value... or simply making an educated guess?

Pricing is one of the most important commercial decisions you'll make, yet many MedTech founders spend years developing their product and only a few hours deciding what it's should cost. In this episode, Hakeem shares a practical five-step framework to help you understand your market, quantify your value, validate your pricing, and develop a pricing strategy that supports successful commercialisation and export.

In this episode, you'll discover:

• Why competitor pricing should inform your thinking, but never determine your pricing strategy.
• How to assess the value your MedTech product creates and use it to justify your price.
• A practical framework for validating your pricing with clinicians, procurement teams, distributors, and customers before commercialisation and export.

Listen now to learn how to price your MedTech product with confidence, strengthen your commercialisation strategy, and avoid costly pricing mistakes before entering new markets.

If you need help with your pricing, message me on linkedin with the words "pricing support

This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

Is your MedTech product genuinely ready for commercialisation and export, or are you simply working through a checklist?

Many MedTech founders believe that regulatory approval, clinical evidence, patents, and distributor interest mean they're ready for commercial success. But commercial readiness is about far more than ticking boxes. In this episode, Hakeem explains why successful commercialisation depends on multiple factors working together and introduces a structured way of assessing whether your MedTech product is truly ready for commercialisation and export before investing significant time and money.

In this episode, you'll discover:

• Why regulatory approval, clinical evidence, and distributor interest don't automatically mean your MedTech product is commercially ready.
• The key questions that reveal whether your product is ready for commercialisation, adoption, and export.
• How to identify commercial risks early so you can make better investment, launch, and export decisions with greater confidence.

Listen now to learn how to assess your MedTech product's commercial readiness, strengthen your commercialisation strategy, and export with greater confidence.

Message me with CPI on Linkedin, to really see if your product is ready for commercialisation

This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.

What do clinicians actually want before they'll adopt your MedTech product?

Many MedTech founders focus on product features, clinical evidence, and regulatory approval, believing these alone will drive adoption. But clinicians evaluate new technologies through a very different lens. In this episode, Hakeem shares the five biggest lessons from his conversation with Dr Tangwan Azorfor, giving you a clinician's perspective on what really influences adoption and how you can better align your commercialisation strategy with the realities of clinical practice.

In this episode, you'll discover:

• Why improving patient care is the first thing clinicians look for when evaluating a new MedTech product.
• How workflow, training, and real-world clinical experience influence adoption more than many founders realise.
• Five practical lessons to help you position your MedTech product for stronger clinical adoption from a clinician's perspective.

Listen now to understand what clinicians really want before adopting a new MedTech product and learn how to apply these insights to improve adoption and commercial success.

Book a 30min Healthcare Export Accelerator discovery call

Message me via DM on Linkedin

This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.